{"id":1014,"date":"2026-01-07T12:52:25","date_gmt":"2026-01-07T12:52:25","guid":{"rendered":"https:\/\/adhdux.com\/?p=1014"},"modified":"2025-12-10T12:53:01","modified_gmt":"2025-12-10T12:53:01","slug":"nissans-fight-back","status":"publish","type":"post","link":"https:\/\/adhdux.com\/?p=1014","title":{"rendered":"Nissan&#8217;s fight back"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">An Open Letter to Nissan<\/h1>\n\n\n\n<p><a href=\"https:\/\/open.spotify.com\/episode\/7q8j3hagdhZvYtmRzILRAd?si=Pr16cYX9SeWCUBscPxBTrQ\">Spotify<\/a><\/p>\n\n\n\n<p>Nissan, it\u2019s time to stop pretending everything is fine.<\/p>\n\n\n\n<p>The brand that once defined durability, originality, and grit has spent the last decade chasing competitors instead of outpacing them. The company that built the indestructible Hardbody, the bulletproof Pathfinder, and the scrappy Sentra has drifted into a place where identity feels optional and nostalgia is treated as a liability rather than an asset.<\/p>\n\n\n\n<p>The truth is simple.<br>Nissan lost the plot.<\/p>\n\n\n\n<p>You didn\u2019t lose because the market changed.<br>You lost because you stopped being Nissan.<\/p>\n\n\n\n<p>The 1980s lineup wasn\u2019t legendary because of marketing. It was legendary because the vehicles were honest. Unstoppable. Affordable. Mechanical in the best way. They earned loyalty by showing up every day and refusing to die.<\/p>\n\n\n\n<p>People still talk about those trucks and cars because they <em>meant something<\/em>.<\/p>\n\n\n\n<p>Today\u2019s Nissan feels like a committee-built compromise. The design language wanders. The capability messaging is inconsistent. The product strategy follows instead of leads. And the brand keeps trying to be everything except what made it great.<\/p>\n\n\n\n<p>This is a leadership opportunity disguised as a crisis.<\/p>\n\n\n\n<p>Christian Meunier, the path forward isn\u2019t complicated. Hire designers who aren\u2019t afraid to make statements. Build vehicles that look and feel like Nissan again. Study how Land Rover resurrected the Defender without making it a museum piece. They honored the past while designing a future only they could build. Nostalgia strengthened the brand instead of trapping it.<\/p>\n\n\n\n<p>Nissan can do the same.<br>Bring back character.<br>Bring back the edge.<br>Bring back the vehicles that people buy because they trust them, not because they were the least confusing option on a lot.<\/p>\n\n\n\n<p>The market doesn\u2019t need another anonymous crossover.<br>The market needs Nissan to have a point of view again.<\/p>\n\n\n\n<p>Stop following.<br>Stop blending in.<br>Stop diluting what was once one of the strongest automotive identities on the road.<\/p>\n\n\n\n<p>Reclaim the heritage.<br>Redefine the future.<br>Lead again.<\/p>\n\n\n\n<p>Because the world doesn\u2019t need the safest possible Nissan.<br>It needs the <em>most Nissan<\/em> version.<\/p>\n\n\n\n<p><strong>Now<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">How UX Could Save Nissan From Its Identity Crisis<\/h1>\n\n\n\n<p>Nissan\u2019s biggest problem isn\u2019t design. It isn\u2019t engineering. It isn\u2019t marketing.<br>It\u2019s experiencing<strong> fragmentation<\/strong>.<\/p>\n\n\n\n<p>The entire ecosystem feels disconnected: the vehicles, the digital platforms, the dealership experience, the service journey, the brand story. Nothing feels unified, and nothing reinforces a clear identity.<\/p>\n\n\n\n<p>UX can fix that, but only if Nissan stops treating UX like interface decoration and starts treating it like <strong>organizational architecture<\/strong>.<\/p>\n\n\n\n<p>Here\u2019s what that actually looks like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Rebuild the Brand Experience From the User Backwards<\/h2>\n\n\n\n<p>Nissan needs to understand something brutally simple: people don\u2019t experience cars as features. They experience them as <strong>confidence, reliability, and identity<\/strong>.<\/p>\n\n\n\n<p>UX\u2019s job is to expose where that confidence erodes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unclear trim differences<\/li>\n\n\n\n<li>Inconsistent dealership messaging<\/li>\n\n\n\n<li>Complex digital-to-dealer handoffs<\/li>\n\n\n\n<li>Hard-to-navigate online shopping<\/li>\n\n\n\n<li>Poor service transparency<\/li>\n\n\n\n<li>No emotional throughline across touchpoints<\/li>\n<\/ul>\n\n\n\n<p>UX should own the entire customer journey, not a set of screens.<\/p>\n\n\n\n<p>Until Nissan has <strong>one unified experience map<\/strong> governing the brand, every product decision will feel random.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Create a Vehicle Lineup With Understandable Logic<\/h2>\n\n\n\n<p>A huge UX problem in the automotive world is product line sprawl.<br>Nissan suffers from this badly.<\/p>\n\n\n\n<p>The average buyer can\u2019t explain the difference between a Kicks, Rogue, Rogue Sport, Murano, and Pathfinder without a cheat sheet.<\/p>\n\n\n\n<p>If the product lineup reads like a logic puzzle, the experience is already broken.<\/p>\n\n\n\n<p>UX must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>simplify naming<\/li>\n\n\n\n<li>clarify positioning<\/li>\n\n\n\n<li>eliminate redundancy<\/li>\n\n\n\n<li>visualize the buyer\u2019s decision path<\/li>\n\n\n\n<li>remove cognitive load<\/li>\n<\/ul>\n\n\n\n<p>When the product line makes sense, buyers feel smart. When it doesn\u2019t, they walk away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Fix the Digital Ecosystem (Nissan\u2019s Silent Weakness)<\/h2>\n\n\n\n<p>Nissan\u2019s apps and digital tools feel like afterthoughts. The UI is inconsistent, the flows feel legacy-bound, and the system behaves like a collection of disconnected portals instead of a cohesive platform.<\/p>\n\n\n\n<p>If you want to modernize a brand, the digital experience must be as strong as the product.<\/p>\n\n\n\n<p>UX should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>build a unified design system<\/li>\n\n\n\n<li>standardize flows across all digital products<\/li>\n\n\n\n<li>rebuild the app around usefulness instead of features<\/li>\n\n\n\n<li>eliminate multi-step authentication chaos<\/li>\n\n\n\n<li>streamline remote start, vehicle health, and service scheduling<\/li>\n\n\n\n<li>add predictive intelligence using real data<\/li>\n<\/ul>\n\n\n\n<p>Right now, Nissan\u2019s digital presence feels like the brand equivalent of dial-up internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Transform the Dealership Experience (the Moment Nissan Loses Most Customers)<\/h2>\n\n\n\n<p>Dealership UX is where modern automotive brands differentiate.<br>Nissan\u2019s dealership experience feels stuck in 2008.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inconsistent pricing<\/li>\n\n\n\n<li>Poor transparency<\/li>\n\n\n\n<li>Sales-first instead of needs-first<\/li>\n\n\n\n<li>No unified digital-to-dealership handoff<\/li>\n\n\n\n<li>Service centers that feel transactional instead of supportive<\/li>\n<\/ul>\n\n\n\n<p>UX needs to redesign the entire dealership flow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>digital pre-qualification<\/li>\n\n\n\n<li>real-time inventory visibility<\/li>\n\n\n\n<li>clear pricing confidence<\/li>\n\n\n\n<li>a consistent onboarding experience<\/li>\n\n\n\n<li>transparent maintenance journeys<\/li>\n<\/ul>\n\n\n\n<p>If Tesla, Rivian, and even Hyundai can modernize this, Nissan has no excuse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Bring Back the Heritage Through Experience, Not Aesthetics<\/h2>\n\n\n\n<p>Nissan\u2019s 1980s strength wasn\u2019t just design.<br>It was <strong>clarity of purpose<\/strong>.<\/p>\n\n\n\n<p>Hardbody was a truck.<br>Pathfinder was an adventure platform.<br>Sentra was practical reliability.<br>300ZX was performance with personality.<\/p>\n\n\n\n<p>Today\u2019s Nissan lineup feels like a collection of compromises.<\/p>\n\n\n\n<p>UX can restore that identity \u2014 not by copying old shapes \u2014 but by defining <strong>experience pillars<\/strong> that guide every decision:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unbreakable capability<\/li>\n\n\n\n<li>Honest simplicity<\/li>\n\n\n\n<li>Mechanical honesty<\/li>\n\n\n\n<li>Purpose-built design<\/li>\n\n\n\n<li>Reliability over gimmicks<\/li>\n<\/ul>\n\n\n\n<p>Land Rover did this with the Defender.<br>Ford did it with the Bronco.<br>Toyota did it with the 4Runner and Tacoma.<\/p>\n\n\n\n<p>UX defines the brand\u2019s <em>soul<\/em> \u2014 so engineering, design, and marketing don\u2019t lose it again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Build a Continuous Learning Loop (Most Automakers Still Don\u2019t Do This)<\/h2>\n\n\n\n<p>UX isn\u2019t a one-time program.<br>It\u2019s a <strong>feedback engine<\/strong>.<\/p>\n\n\n\n<p>Nissan needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>real usage analytics across vehicle interfaces<\/li>\n\n\n\n<li>real post-service feedback loops<\/li>\n\n\n\n<li>real dealership-to-corporate reporting<\/li>\n\n\n\n<li>real customer sentiment tracking beyond surveys<\/li>\n\n\n\n<li>real longitudinal experience mapping<\/li>\n<\/ul>\n\n\n\n<p>Right now, Nissan operates like it hears its customers in quarterly echoes.<\/p>\n\n\n\n<p>UX fixes that by turning the company outward again.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">The Simple Summary<\/h1>\n\n\n\n<p>UX can\u2019t fix Nissan by making better screens.<br>UX fixes Nissan by making the <strong>entire company coherent<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A unified identity.<\/li>\n\n\n\n<li>A rational product line.<\/li>\n\n\n\n<li>A seamless digital ecosystem.<\/li>\n\n\n\n<li>A modern dealership experience.<\/li>\n\n\n\n<li>A revived brand purpose.<\/li>\n\n\n\n<li>A continuous learning feedback loop.<\/li>\n<\/ul>\n\n\n\n<p>UX is Nissan\u2019s chance to stop following.<br>Stop shape-shifting.<br>Stop diluting its heritage.<\/p>\n\n\n\n<p>UX is how Nissan becomes Nissan again.<\/p>\n\n\n\n<p><strong>How can this be done?<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">A Direct Advisory Plan for Nissan Leadership<\/h1>\n\n\n\n<p>If Nissan wants to stop drifting and start leading again, UX cannot remain a downstream execution function. It must become a <strong>strategic operating system<\/strong> across the entire company. The problem is not styling, features, or marketing. The problem is fragmentation and identity loss.<\/p>\n\n\n\n<p>This plan rebuilds Nissan from the inside out.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">1. Establish a Unified Experience Office with Authority<\/h1>\n\n\n\n<p>You cannot fix a broken experience by scattering responsibility across design, product, marketing, engineering, and dealerships. Every decision becomes compromised.<\/p>\n\n\n\n<p>Nissan needs a <strong>Chief Experience Officer<\/strong> (CXO) with full authority across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>digital<\/li>\n\n\n\n<li>vehicle HMI<\/li>\n\n\n\n<li>dealership experience<\/li>\n\n\n\n<li>service journey<\/li>\n\n\n\n<li>brand experience<\/li>\n\n\n\n<li>customer insights<\/li>\n\n\n\n<li>design system governance<\/li>\n<\/ul>\n\n\n\n<p>If you do not centralize experience leadership, you will continue building vehicles, apps, and services that behave like strangers to each other.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: 60 days<br><strong>Success metric<\/strong>: one unified experience map used at every leadership meeting<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">2. Rebuild Nissan\u2019s Identity Around Three Non-negotiable Brand Pillars<\/h1>\n\n\n\n<p>Your current brand position is unclear, reactive, and forgettable. You need experience pillars that define <em>what Nissan is<\/em> and <em>what Nissan will never be again<\/em>.<\/p>\n\n\n\n<p>Recommended pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Unbreakable reliability<\/strong><\/li>\n\n\n\n<li><strong>Honest simplicity<\/strong><\/li>\n\n\n\n<li><strong>Purpose-built capability<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Every vehicle, screen, dealership script, and service interaction must reinforce these pillars. Without guardrails, the brand keeps drifting.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: 90 days<br><strong>Success metric<\/strong>: all product lines realigned under a single identity<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">3. Rationalize the Product Lineup<\/h1>\n\n\n\n<p>Your lineup confuses customers and undermines sales. People cannot articulate the difference between your crossovers. When consumers cannot explain your products, they will not buy them.<\/p>\n\n\n\n<p>Restructure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collapse overlapping segments<\/li>\n\n\n\n<li>simplify naming<\/li>\n\n\n\n<li>define clear buyer archetypes<\/li>\n\n\n\n<li>give each vehicle a purpose<\/li>\n\n\n\n<li>kill models that dilute identity<\/li>\n<\/ul>\n\n\n\n<p>Nissan needs clarity, not coverage.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: 6 months<br><strong>Success metric<\/strong>: a lineup a normal human can explain without a glossary<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">4. Rebuild the Digital Ecosystem from Scratch<\/h1>\n\n\n\n<p>Your digital experience is outdated and fragmented. Apps feel bolted-on. Online shopping is clumsy. Service scheduling is inconsistent. HMI design lacks cohesion. These failures signal a brand without control of its ecosystem.<\/p>\n\n\n\n<p>Actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create a unified design system<\/li>\n\n\n\n<li>rebuild the app as a <em>vehicle companion<\/em>, not a feature bucket<\/li>\n\n\n\n<li>design dealer tools that match the consumer experience<\/li>\n\n\n\n<li>integrate predictive maintenance and intelligent recommendations<\/li>\n\n\n\n<li>fix authentication and identity management<\/li>\n\n\n\n<li>align in-vehicle UI with mobile UI<\/li>\n<\/ul>\n\n\n\n<p>If your digital experience feels 2015, your brand feels 2015.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: 12\u201318 months<br><strong>Success metric<\/strong>: a single UX language across all devices and vehicles<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">5. Redesign the Dealership Experience \u2014 Your Biggest Weak Point<\/h1>\n\n\n\n<p>Dealership UX is where Nissan loses credibility. Buyers experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pricing ambiguity<\/li>\n\n\n\n<li>inconsistent messaging<\/li>\n\n\n\n<li>high friction<\/li>\n\n\n\n<li>poor digital-to-store continuity<\/li>\n\n\n\n<li>service opacity<\/li>\n<\/ul>\n\n\n\n<p>You need a <strong>Dealership Experience Standard<\/strong> enforced across all franchises.<\/p>\n\n\n\n<p>Actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transparent pricing<\/li>\n\n\n\n<li>digital reservation to in-store continuation<\/li>\n\n\n\n<li>consistent test drive journey<\/li>\n\n\n\n<li>real-time inventory visibility<\/li>\n\n\n\n<li>clear service predictions with costs<\/li>\n\n\n\n<li>post-service feedback loops tied to incentives<\/li>\n<\/ul>\n\n\n\n<p>This is where Toyota, Hyundai, and Tesla have already surpassed you. Match them or fall further.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: pilot in 3 markets within 6 months<br><strong>Success metric<\/strong>: measurable reduction in customer confusion and complaint categories<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">6. Modernize Vehicle HMI and Interior UX<\/h1>\n\n\n\n<p>Your in-vehicle digital experience lags behind competitors. You cannot build brand identity if the interface feels generic.<\/p>\n\n\n\n<p>Actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>simplify menus<\/li>\n\n\n\n<li>remove redundant controls<\/li>\n\n\n\n<li>increase context awareness<\/li>\n\n\n\n<li>use personalization responsibly<\/li>\n\n\n\n<li>introduce consistent visual vocabulary<\/li>\n\n\n\n<li>support seamless mobile-to-vehicle transitions<\/li>\n<\/ul>\n\n\n\n<p>Interior UX should reflect the brand pillars. Right now, it doesn\u2019t.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: integrated into next model refresh cycle<br><strong>Success metric<\/strong>: reduced driver distraction, increased feature adoption<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">7. Create a Continuous Learning Engine<\/h1>\n\n\n\n<p>You do not have a real system for capturing and acting on customer behavior across the ownership lifecycle.<\/p>\n\n\n\n<p>Build it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vehicle usage analytics<\/li>\n\n\n\n<li>real-time UX telemetry<\/li>\n\n\n\n<li>service sentiment loops<\/li>\n\n\n\n<li>dealer feedback ingestion<\/li>\n\n\n\n<li>predictive failure modeling<\/li>\n\n\n\n<li>longitudinal customer behavior tracking<\/li>\n<\/ul>\n\n\n\n<p>Without this, you are designing blind.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: 12 months<br><strong>Success metric<\/strong>: insights driving at least 40 percent of roadmap decisions<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">8. Bring Nissan\u2019s Heritage Forward, Not Backward<\/h1>\n\n\n\n<p>Do not copy the 1980s shapes. Copy the <strong>attitude<\/strong>.<\/p>\n\n\n\n<p>That means products built with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clarity<\/li>\n\n\n\n<li>durability<\/li>\n\n\n\n<li>capability<\/li>\n\n\n\n<li>character<\/li>\n\n\n\n<li>confidence<\/li>\n<\/ul>\n\n\n\n<p>Land Rover did this with Defender. Ford did it with Bronco. Jeep did it with Wrangler.<\/p>\n\n\n\n<p>Nissan can reclaim this space \u2014 if it stops chasing competitors and starts owning its lineage.<\/p>\n\n\n\n<p><strong>Timeline<\/strong>: immediate for concept vehicles<br><strong>Success metric<\/strong>: consumers can articulate what Nissan stands for in one sentence<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">The Non-negotiable Truth<\/h1>\n\n\n\n<p>You\u2019re not losing because of engineering.<br>You\u2019re not losing because of design.<br>You\u2019re losing because the <strong>experience is incoherent<\/strong>.<\/p>\n\n\n\n<p>UX is not decoration.<br>UX is not UI.<br>UX is your competitive strategy.<\/p>\n\n\n\n<p>Until Nissan treats UX as the backbone of the brand, every win will be temporary and every model refresh will repeat the same cycle of drift.<\/p>\n\n\n\n<p>If Nissan wants to lead again, this is the path.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Open Letter to Nissan Spotify Nissan, it\u2019s time to stop pretending everything is fine. The brand that once defined durability, originality, and grit has spent the last decade chasing competitors instead of outpacing them. The company that built the indestructible Hardbody, the bulletproof Pathfinder, and the scrappy Sentra has drifted into a place where<\/p>\n<p><span class=\"more-wrapper\"><a class=\"more-link button\" href=\"https:\/\/adhdux.com\/?p=1014\">Continue reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6,7,4],"class_list":["post-1014","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-uxresearch","tag-uxstrategy","tag-uxui"],"_links":{"self":[{"href":"https:\/\/adhdux.com\/index.php?rest_route=\/wp\/v2\/posts\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adhdux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adhdux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adhdux.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adhdux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1014"}],"version-history":[{"count":1,"href":"https:\/\/adhdux.com\/index.php?rest_route=\/wp\/v2\/posts\/1014\/revisions"}],"predecessor-version":[{"id":1015,"href":"https:\/\/adhdux.com\/index.php?rest_route=\/wp\/v2\/posts\/1014\/revisions\/1015"}],"wp:attachment":[{"href":"https:\/\/adhdux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adhdux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adhdux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}