Redundancy in UX can refer to various forms of repetition within user experience design that either enhance or detract from a product’s overall usability and satisfaction. Here are some critical aspects of redundancy in UX: Positive Redundancy: Negative Redundancy:...
Continue readingFrustration with UX Leadership
It’s frustrating when UX leaders with less hands-on experience are elevated into leadership positions while highly skilled individuals in lower positions need help to move up. This gap between practical expertise and hierarchical positioning is common across industries. Still, it can be particularly stark in UX, where user-centered design and deep technical knowledge are...
Continue readingUX REI
I just read an article in Fortune (https://fortune.com/2024/08/19/rei-outdoor-gear-green-vests-unionizing-losses-eric-artz/) about REI, which got me thinking about the challenges outdoor retailers face. As an outdoor enthusiast my entire life—competing in sailing, skiing, mountain biking, climbing, and even as a sponsored triathlete—I’ve seen many outdoor stores come and go. From EMS (now in bankruptcy protection) to Sports...
Continue readingWhy UX?
A well-designed user experience ensures users can accomplish their goals efficiently and enjoyably. This leads to higher satisfaction and a positive perception of your brand. 2. Increased Customer Loyalty and Retention When users have a positive experience, they are more likely to return and use your product or service again. Good UX can foster...
Continue readingWhen am I done?
UX design is not a one-time event but an ongoing process throughout a product or service’s lifecycle. It involves understanding users’ needs, behaviors, and preferences and designing experiences that effectively and efficiently meet those needs. That said, certain milestones or stages in the UX design process are where specific tasks are completed. However, even after...
Continue readingThe Unseen Struggle: Exploring the Underbelly of UX Design
In the glamorous world of tech, where innovation is king, and user experience reigns supreme, UX designers often find themselves cast as the heroes, the architects of seamless digital experiences. Yet, behind the sleek interfaces and intuitive interactions lies a tale of unseen struggle, a narrative often overlooked amidst the accolades and admiration. Today,...
Continue readingUX takes years
There are great UX designers at every level. New UXers need to gain knowledge of stakeholders, owners, and even user feedback to design meaningful flows. Of course, there are a few who just get it right out of the gate, but overall, not so much. UX design encompasses various disciplines and requires continuous learning and...
Continue readingLaws of UX
The “Laws of UX” is a collection of principles and guidelines summarizing key user experience design concepts. These laws are not strict rules but rather heuristics that designers can use to inform their decisions and improve the usability and effectiveness of their designs. Some of the most commonly referenced laws include: These laws, among...
Continue readingScaling UX
Scaling UX, or scaling user experience, involves ensuring that as a product, service, or organization grows, the user experience remains consistent, effective, and delightful. Some key considerations: Organizations can effectively scale the user experience by focusing on these key areas while maintaining user satisfaction and engagement....
Continue readingCan You or I Get Noticed, Today
a person, athlete, it is hard to put our thoughts into words, now you expect that to come through on a resume. A great idea you had for a client that you can’t write about cause you signed an NDA, NOPE. I have worked with pharmaceutical, satellite, healthcare and engineering firms, most ideas or...
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