Spotify UX design is no longer confined to wireframes and pixel polish. In today’s high-velocity product environments, it’s about influence, insight, and integration, working across disciplines to shape human-centered experiences that don’t just look good but work well. So, how do we design better in complex teams, rapid cycles, and increasingly remote environments? It...
Continue readingWhich Is Better: Strava or Apple Watch Workout?
Spotify As someone who has logged thousands of miles and analyzed just as many screens, I’ve concluded that not all fitness apps are created equal. Strava and Apple Watch Workout are two of the most widely used platforms by amateur athletes and casual movers. But when it comes to user experience, motivation, data, and...
Continue readingDesigning in the Dark: Why Ignoring User Needs Breaks More Than Just Your UX
Spotify In digital products, there’s a fine line between innovation and irrelevance. That line? It’s drawn by the user. Ignoring user behavior, preferences, and feedback isn’t just a minor oversight. It’s a signal that your product team is designing for themselves, not for the people they claim to serve. The result? Products that are...
Continue readingLost in the Maze: The Real Cost of Poor Navigation and Information Architecture
Spotify We’ve all been there, clicking endlessly through menus, tabs, and subpages, searching for something that should be obvious. The frustration builds. The confidence in the product fades. Eventually, we abandoned the ship. Welcome to the world of poor navigation and broken information architecture (IA)—the silent killers of user experience. Navigation Isn’t Just a...
Continue readingButtons: Their Complexity and Why They Need Hierarchy
Spotify In the digital world, buttons are the gateways to interaction. They’re how users say “Yes,” “Cancel,” “Submit,” “Pay,” or “No thanks.” But for something that seems so simple—a colored rectangle with a word—they carry immense weight in user experience design. Buttons may be the interface’s most used (and misused) element. The Illusion of...
Continue readingAugmented Reality (AR) and Virtual Reality (VR) in UX: Designing Immersive and Interactive Experiences
Spotify AR and VR have crossed the line from hype to reality. What used to be seen as “experimental tech” is now shaping experiences in healthcare, retail, sports, travel, automotive, enterprise tools, and more. Yet too often, when it comes to UX design, teams approach AR and VR like they would a mobile app...
Continue readingVoice User Interfaces (VUIs): Designing Conversational Interfaces for Voice-Activated Devices
Spotify Voice is no longer a novelty. It is becoming an expectation. Smart speakers, in-car systems, mobile assistants, healthcare apps, enterprise tools—voice-first experiences are everywhere. Yet, the UX discipline is still catching up. Designing a Voice User Interface (VUI) differs from designing for screens. Most VUI experiences fail when designers treat them like just...
Continue readingFixing the Website and Social Presence to Drive More Leads: A UX Playbook for CIUTWA
Spotify CIUTWA is a strong brand with a powerful value proposition. It sits in a space—healthcare payments and network optimization—where clarity and trust are critical. And yet, like many complex B2B companies, its website and social presence are not driving the volume or quality of leads they should be. This is not about marketing...
Continue readingRedesigning a Social Media App to Improve User Engagement
Spotify Social media apps don’t fail because of bad content. They fail because they lose the engagement loop that keeps users coming back. You can add all the features you want—stories, reels, stickers, reactions—but engagement will flatline if your UX doesn’t support seamless interaction, meaningful connection, and a clear sense of value. I’ve redesigned...
Continue readingUX: The Invisible Force Behind the Next Generation of Great Apps
Spotify We love to talk about the next great app. The one that changes how we communicate. How we shop. How we move through the world. How we work. But look a little closer, and you’ll see something these apps all share: A UX foundation that shapes not just screens—but expectations. Great UX isn’t...
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