Spotify The days of static websites are long gone. Today, digital experiences are expected to be dynamic, adaptive, and deeply personalized. Artificial Intelligence (AI) and User Experience (UX) design are now working in tandem to create websites that not only respond to user inputs but proactively serve content, make choices, and suggest actions tailored...
Continue readingPrice Transparency in Healthcare: How UX Can Solve the Problem
Spotify “How much is this going to cost?” It’s a simple question—one we ask in nearly every purchase decision. Yet, in healthcare, getting a clear answer is often impossible. Even with regulations pushing for price transparency, patients still struggle to understand what they’ll owe before receiving care. The problem isn’t just a lack of...
Continue readingDesigning for the Thumb: Why More UX Designers Should Prioritize the Thumb Zone
Spotify Over the past decade, mobile screens have grown dramatically, yet our thumbs remain the same size. As a result, designing for thumb reachability is more important than ever—yet many UX designers still overlook this fundamental principle. In my work across industries, I’ve noticed a recurring issue: designers often prioritize aesthetics, business goals, or...
Continue readingApple Had a Chance to Dethrone Strava—And Blew It
I can’t believe I haven’t written about this before, but here we are. For a company that prides itself on seamless user experiences, Apple’s Activity app on the Watch is shockingly bad. And what’s even more frustrating? Apple had all the tools to dominate the fitness tracking space—yet they completely fumbled the opportunity. If...
Continue readingUX Meets Psychology: The Hidden Principles That Shape User Behavio
Spotify Great UX design isn’t just about aesthetics or usability—it’s about understanding human psychology. Cognitive processes, biases, and behavioral tendencies influence every click, scroll, or hesitation. The best UX researchers and designers don’t just test and iterate; they anticipate how users think, react, and decide. 1. Hick’s Law: The Paradox of Choice The more...
Continue readingReimagining the Starbucks Mobile App: Reducing Wait Times, Simplifying the Menu, and Using AI for Smarter Ordering
I love coffee. Not just the caffeine kick, but the ritual, the craft, and the experience of the perfect cup. From the aroma of freshly ground beans to the first sip of a perfectly balanced espresso, coffee has always been a part of my daily rhythm. In fact, I love it so much that...
Continue readingEmpowering Student-Athletes: An AI-Driven NIL Platform That Eliminates the Middleman
The world of college sports has changed dramatically with the introduction of NIL (Name, Image, and Likeness) rights, which allow student-athletes to earn money through sponsorships and endorsements. However, many athletes still struggle to capitalize on these opportunities due to the complexity of finding sponsors, negotiating deals, and managing contracts—all while balancing their academic...
Continue readingThe Future of Automotive UX: Universal Dashboards, AI, ML, and Smart Object Integration
Spotify As vehicles evolve from analog machines to digital ecosystems, the user experience (UX) of automotive dashboards is at a crucial turning point. The next frontier in vehicle UX design will be universal dashboards that adapt to any car, seamlessly integrating personal preferences through technologies like Unique Personal Preferences (UPP), Unique Personal Identification Numbers...
Continue readingDesign Systems at Scale: Micro-Interactions, Collaboration, Personalization, and the “One” Company Approach
Spotify Recently, I had an insightful conversation with Tom about the evolution of design systems in large companies, mainly how they function across teams, impact micro-interactions, and set the foundation for a truly unified experience. One of the key takeaways was that a strong design system isn’t just a collection of UI components—it’s a...
Continue readingDesigning UX Micro-Interactions for Healthcare, Fintech, and E-Commerce
Spotify In today’s digital landscape, user experience (UX) is no longer just about aesthetics; it’s about creating intuitive, engaging, and seamless interactions that enhance usability. Micro-interactions play a crucial role in achieving this by adding small yet powerful design elements that improve feedback, guide users through tasks, and establish trust. Whether a subtle animation...
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