Looking at UX Through the Lens of AI

How Artificial Intelligence Is Reshaping the Experience Layer of Software User experience has always been about reducing friction between people and technology. Good UX removes confusion, simplifies decisions, and makes complex systems feel understandable. For decades, designers did this through layout, navigation, and interface design. We created buttons, menus, dashboards, and flows intended to...

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UX as an AI Model Differentiator

Spotify Why the next battleground for AI platforms isn’t raw intelligence — it’s how they feel to use. We are living through a moment of profound AI convergence. The underlying models — the transformers, the reasoning engines, the multimodal stacks — are rapidly reaching feature parity. OpenAI, Anthropic, Google, Meta, and a wave of...

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The UX Clarity Crisis

Spotify For the past twenty years, UX has focused on reducing friction. Make it faster. Make it simpler. Remove steps. We succeeded. But now the industry is discovering something fascinating. When friction disappears entirely, it sometimes disappears with it. AI now performs tasks that users once understood. Systems write emails, schedule meetings, summarize documents,...

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UX Is Dead. Long Live UX.

Spotify The discipline isn’t disappearing. It’s being rebuilt from the ground up. Most people haven’t noticed yet. Let’s be honest about something uncomfortable. The version of UX that got celebrated in the 2010s (the sticky-note workshops, the linear design sprints, the 40-slide research readouts, the Figma handoffs) is over. Not declining. Not evolving. Over....

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