A CEO and CUX officer perspective on the next UX shift that will divide the industry into two groups: the ones who moved and the ones who watched A note on perspective: This article is written from the CEO and Chief User Experience Officer chair simultaneously, because the trend I am describing requires those...
Continue readingThe Member Portal Is Dying. What Replaces It Will Define the Next Decade of Healthcare UX.
The 2027 trend nobody in healthcare leadership is talking about loudly enough: the AI health navigator is arriving, and most organizations are not ready to lead it A note on perspective: I write most of my UX content from the practitioner’s chair. This one is written from a seat above. The CEO framing changes...
Continue readingPrivacy Is Not a Banner. It Is an Architecture.
82 percent of customers abandoned a brand last year over data privacy concerns. The consent banner your legal team designed in 2019 is not fixing this. It is causing it. Spotify The cookie banner is the worst designed piece of software in the history of the web. It is universally hated, universally ignored, routinely...
Continue readingTips and Tricks for Using Claude Design: The UX Practitioner’s Honest Field Guide
Claude Design launched April 17, 2026 and Figma’s stock dropped 7 percent the same day. That is not a product launch. That is a signal. Here is how to use it properly so you are not the designer who treats a signal tool like a finished product. Spotify Let me be direct about what...
Continue readingWhat C-Suite Leaders Have That Others Do Not, and Who They Complain To When Things Go Wrong
The honest answer to both questions is more uncomfortable than most leadership content will admit Most leadership content answers the first question and ignores the second. The first question gets a lot of attention because it is aspirational. What separates C-suite leaders from everyone else is the kind of content that gets shared, saved,...
Continue readingYou Are Hiring From the Wrong Pool
Why the best product people you will ever find have never worked in your industry Spotify I’ve watched a hiring pattern play out at every large organization I have worked in or consulted for, and it produces the same outcome every time. The job description goes up. The recruiter filters the applications. The hiring...
Continue readingWhy So Many Sites Are Still Not Zero-UI: The Honest List of Reasons Nobody Wants to Say Out Loud
Zero-UI has been the right answer for years. Most sites have not moved. The reasons are not technical. They are human, organizational, and in some cases, entirely self-inflicted. Spotify 94.8 percent of websites have at least one detectable accessibility failure. The average homepage contains 51 accessibility errors. Only 3.7 percent of the top one...
Continue readingDynamic Generative Layouts: The Designer’s Job Just Changed and Most Designers Have Not Noticed Yet
The screen you designed is no longer the screen the user sees. The screen the user sees is the screen the AI assembled from the rules you wrote. If you have not started writing better rules, you are designing for a system that no longer exists. Spotify There is a distinction that the design...
Continue readingPogačar Just Won His Fifth Tour de France. Your Product Team Is Still Arguing About the Sprint Finish on Stage 3.
Tadej Pogačar does not win because he is the strongest rider in the race. He wins because he and his team understand something about systems thinking, pacing, and strategic aggression that most product organizations talk about and almost none actually practice. Spotify Five Tour de France titles. Five. At 27 years old. To put...
Continue readingDesigning for Calibrated Trust: The Most Important UX Problem Nobody Has Fully Solved Yet
The goal of AI interface design is not to maximize trust. It is to earn the exact right amount of it. Building too much is as dangerous as building too little, and most teams are only measuring one of those failures. Spotify A lawyer submitted a legal brief to a federal court filled with...
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