Spotify Most teams are designing from opinion and calling it intuition. The teams that will define the next decade are designing from signal and letting AI close the gap between what they believed and what is actually true. The difference between those two practices is not a tool. It is a discipline, and most...
Continue readingUX Is Fixing Traffic. Engineers Built the Sensors. Designers Are Still Showing Up Late.
Spotify The average American driver loses 43 hours a year to traffic, a full work week spent staring at brake lights. The technology to fix this exists right now. The reason most cities still feel broken is not a sensor problem. It is a design problem, and almost nobody in UX is treating it...
Continue readingThe Death of the Persona: Why the Design Tool That Defined a Generation Is Now Holding It Back
Spotify Sarah, 34, marketing manager, shops online twice a week, prefers email, has a golden retriever named Biscuit. Sarah is not a user. Sarah is a design team’s refusal to sit with ambiguity. The persona is the most beloved tool in the UX practitioner’s kit and, in its current form, one of the most...
Continue readingHyperminimalism and Predictive UX: The 2027 Interface Has Almost Nothing Left to Show You
Spotify The design industry has been stripping interfaces down for thirty years and calling it progress. By 2027, the stripping will be finished by AI, and what remains will reveal whether designers understand what they were actually building. The screen that survives the hyperminimalist era will not be elegant because of what is on...
Continue readingExplainable AI and Trust Design: The Most Important Interface Problem Nobody Is Solving Correctly
Spotify Your AI explained its decision. The user trusted it. The explanation was wrong, the decision was wrong, and the trust made everything worse. This is not a hypothetical. It is the central failure mode of XAI in production, and the design industry is building directly toward it. The Problem With Explaining Yourself Explainable...
Continue readingSentient Interfaces: The Design Frontier Nobody Is Ready For
Spotify Your interface does not know you are having a bad day. By 2027, it will. And the designers who have not yet asked whether it should be allowed to are already behind the conversation that matters most. The sentient interface is not coming. It is already in development, in testing, and in your...
Continue readingDelegative UI
Spotify You have been designing for the wrong user. The next interface you build will not wait for instructions. It will take them. That single shift changes everything the UX discipline thought it understood about control, trust, feedback, and what a designer is actually responsible for. The Shift Jakob Nielsen Named and Most Designers...
Continue readingBalancing AI Fluency
Spotify Eighty-eight percent of organizations now use AI in at least one business function. One percent have achieved anything close to AI maturity. The gap between those two numbers is not a technology problem. It is a fluency problem, and the industry is solving it badly. The Number Nobody Wants to Lead With McKinsey’s...
Continue readingHow to Do a Competitive Analysis: There Is No Bias Today
Spotify There is no such thing as an unbiased competitive analysis, and the moment your team starts believing AI has finally solved that problem is the moment your bias becomes invisible to you. That is not a caveat. It is the entire article. The Comfortable Lie the Industry Just Told Itself For as long...
Continue readingHow I Would Redesign Epic: The Most Used Product in Healthcare and the Most Disliked
Spotify Physicians spend more time documenting care than delivering it. Epic built the system that made that true, and Epic is the only organization with the scale and the data to fix it. This is how I would approach that redesign, and why the people currently doing it are solving the wrong problem first....
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