The perfect heist and the perfect product have the same architecture: a crew with distinct roles, exhaustive research into the target, a plan that accounts for failure, and an exit so clean the mark never knew what happened. Spotify Eleven people. One mark. One objective. One shot. The plan takes months to build. It...
Continue readingSelf-Estrangement: The Design Industry Built a System That Made Users Strangers to Themselves
The algorithm has been writing your users’ identity for years without their knowledge. The question UX has never answered is whether that was the plan or the accident, and what the field is going to do about it now. Spotify You open a streaming app, and it knows what you want to watch before...
Continue readingDesigning for the Mind: UX for Brain-Computer Interfaces Is the Most Consequential Work the Field Has Ever Faced
Every interface you have ever designed required the user to move a finger. The next one will not. And the design discipline required to build it responsibly does not yet exist in any curriculum, framework, or professional standard the field currently has. Spotify In 1994, a brain-computer interface moved a single cursor across a...
Continue readingNIL238: How UX Is the Missing Piece in Every College Athlete’s Sponsorship Strategy
Spotify The NIL economy is worth $2.75 billion in 2026 and eighty-four percent of it flows to football and men’s basketball players. Every other college athlete in every other sport is competing for the remaining sixteen cents of every dollar, with no platform built to find them, match them, or close the gap. That...
Continue readingHow I Would Redesign Epic: The Most Used Product in Healthcare and the Most Disliked
Spotify Physicians spend more time documenting care than delivering it. Epic built the system that made that true, and Epic is the only organization with the scale and the data to fix it. This is how I would approach that redesign, and why the people currently doing it are solving the wrong problem first....
Continue readingUX Is Like Baking Bread
Spotify Anyone can follow a recipe. Very few people can bake bread. That distinction is the entire problem with how the industry is approaching the next wave of UX, and if you think those two sentences are about baking, you are already behind. The Recipe Is Not the Craft There is a specific kind...
Continue readingUX and Anthropic Academy
The Interface Is Not the Product Anymore Spotify The best UX of the next decade will not be seen. It will be felt, anticipated, and quietly handled before you ever reach for your phone. If your entire design practice still lives inside a screen, you are already behind. That is not a provocation. It...
Continue readingCan We Get to Zero-UI or Is It Just Another Buzzword?
Spotify Every five years the design industry invents a new phrase, puts it on conference slides, and then quietly stops talking about it when the hard work becomes apparent. Zero-UI is either the most important design philosophy of the next decade or the most elegantly packaged way to avoid answering a genuinely difficult question....
Continue readingAI and Accessibility
Spotify Accessibility was never a feature. It was always a failure of imagination, and AI is about to make that failure impossible to ignore. Every design system that ever required a workaround, every interface that ever needed an assistive technology patch, every product that shipped with an accessibility audit as an afterthought rather than...
Continue readingIt’s Time: Stop Saying You Have AI Experience Just to Get the Job. Recruiters and Companies, Stop Hiring Bad Talent.
Spotify If you put “AI-powered design experience” on your resume because you used ChatGPT to write a case study, you are part of the problem. And if you hired that person without checking, you are the other part. The industry is about to pay for this in ways nobody is ready for. The Lie...
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