Spotify As someone who has logged thousands of miles and analyzed just as many screens, I’ve concluded that not all fitness apps are created equal. Strava and Apple Watch Workout are two of the most widely used platforms by amateur athletes and casual movers. But when it comes to user experience, motivation, data, and...
Continue readingAugmented Reality (AR) and Virtual Reality (VR) in UX: Designing Immersive and Interactive Experiences
Spotify AR and VR have crossed the line from hype to reality. What used to be seen as “experimental tech” is now shaping experiences in healthcare, retail, sports, travel, automotive, enterprise tools, and more. Yet too often, when it comes to UX design, teams approach AR and VR like they would a mobile app...
Continue readingVoice User Interfaces (VUIs): Designing Conversational Interfaces for Voice-Activated Devices
Spotify Voice is no longer a novelty. It is becoming an expectation. Smart speakers, in-car systems, mobile assistants, healthcare apps, enterprise tools—voice-first experiences are everywhere. Yet, the UX discipline is still catching up. Designing a Voice User Interface (VUI) differs from designing for screens. Most VUI experiences fail when designers treat them like just...
Continue readingMuscle Memory in UX: Why Familiar Patterns Drive Better Products
Spotify When you design a new app, your first instinct is to make it fresh. Unique. Different. New. But here’s a UX truth we don’t talk about enough: New isn’t always better if it breaks muscle memory. In fact, one of the fastest ways to tank onboarding and retention is to design a product...
Continue readingHow UX Has Changed Products: From Utility to Loyalty
Spotify There was a time when product design focused almost entirely on function. Get it to work. Make it fast. Keep it stable. But over the past two decades, user experience (UX) has quietly, then loudly, reshaped the way products are conceived, built, marketed—and ultimately, loved. UX has changed the game from “Does it...
Continue readingWhen to Roll Back a UX Change That Isn’t Working
Spotify UX teams are wired to move forward—ship the new design, refine, iterate, and evolve. But sometimes, forward isn’t the right direction. Sometimes, the brave thing to do is roll back a UX change that isn’t working, even when it’s already in the wild. This isn’t failure. This is product maturity. Because knowing when...
Continue readingUX Campfire: Where Broken Flows Go to Get Roasted
Spotify Let’s have some fun! Welcome to UX Camping—where we trade our laptops for lanterns but never stop redesigning the world around us. Picture this: And of course: Because even in the wilderness, friction still exists. Final Thought UX isn’t just for screens. It’s in the zipper that jams, the flashlight that defaults to...
Continue readingThe Art of UX in 2025: Where Precision Meets Personality
Spotify UX in 2025 is no longer a novelty or a nice-to-have. It’s the differentiator between products people tolerate and products people trust. But something is shifting beneath the surface. We’ve optimized usability. We’ve scaled design systems. We’ve integrated AI. We’ve embraced accessibility. And yet, the experiences we create often feel… the same. Welcome...
Continue readingThe UX Nobody Talks About: Designing for the Moments People Don’t See
Spotify When people think of UX, they picture what can be seen: Slick interfaces. Fluid animations. Onboarding that delights. Hero images that look like they belong in a marketing awards submission. But real UX impact often lives in the shadows. In the forgotten corners. In the interactions that only happen when things don’t go...
Continue readingWhere We’re Headed and What We Must Build
Spotify We’ve had our revolutions: Graphical interfaces in the 1980s The rise of responsive web Mobile-first design Design systems and atomic components Collaborative tools like Figma, Miro, and Notion AI entering design workflows in real-time But as powerful as those were, they were tool-focused. The next great platform breakthrough in UX won’t be about...
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