Spotify We love to talk about the next great app. The one that changes how we communicate. How we shop. How we move through the world. How we work. But look a little closer, and you’ll see something these apps all share: A UX foundation that shapes not just screens—but expectations. Great UX isn’t...
Continue readingWhy Picking Healthcare Insurance Is One of the Worst UX Experiences on the Internet — And How It Can Be Better
Spotify In the digital design world, UX (User Experience) is about helping people accomplish their goals easily, intuitively, and enjoyably. Yet, despite decades of progress in UX design, one critical corner of the web remains notoriously painful: picking healthcare insurance. Here’s why shopping for healthcare coverage continues to be one of the worst online...
Continue readingMuscle Memory in UX: Why Familiar Patterns Drive Better Products
Spotify When you design a new app, your first instinct is to make it fresh. Unique. Different. New. But here’s a UX truth we don’t talk about enough: New isn’t always better if it breaks muscle memory. In fact, one of the fastest ways to tank onboarding and retention is to design a product...
Continue readingWhat Is Happening to UX?
Spotify User Experience (UX) used to be the heartbeat of digital innovation—a discipline rooted in empathy, research, and purposeful design. It brought the user to the center of every product decision. But lately, something feels off. Design is still happening, but it’s increasingly disconnected. Tools are flashier, titles are fancier, but the work? Often...
Continue readingThe UX of Travel Apps: Why the Journey Still Feels Broken
Spotify Traveling should feel like an adventure, not a struggle. Yet anyone who’s tried booking a flight while juggling hotel searches, car rentals, seat selections, loyalty numbers, and weather updates knows how fragmented and frustrating the process can be. Travel apps are supposed to make things easier, but they do the opposite too often....
Continue readingHow UX Killed the Keyboard: Why BlackBerry and Nokia Lost—and Apple Took Over
Spotify At one point, BlackBerry and Nokia dominated the mobile phone market. They were synonymous with innovation, productivity, and global reach. But then something happened. Something that didn’t involve better cameras or faster processors. Something that didn’t come from hardware engineering or network speed. It was UX. Apple didn’t just release a new phone...
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