Spotify UX design used to focus on what users did. Then it evolved to what users wanted. Now, the focus is shifting again, to what users will do next. Predictive UX is not about guessing. It’s about recognizing patterns in behavior and turning those signals into intelligent anticipation. The next generation of interfaces won’t...
Continue readingTeaching Machines to See: The New Language of Design
Spotify Data surround us. Every swipe, scroll, and pause is a piece of digital dialogue between human intent and machine perception. The problem isn’t that we lack data, it’s that we’ve never truly spoken its language. Machine learning is changing that. It’s teaching us to listen to what users never say, to see what...
Continue readingThe Death of Empathy in UX Design
How Data Replaced Emotion and Why That’s Not Always a Bad Thing Spotify For years, “empathy” has been the moral backbone of UX design, the one word every designer was expected to build their craft upon. But in practice, empathy has become a safe cliché. It sounds noble in presentations, yet it rarely scales...
Continue readingWeaving ChatGPT Into eCommerce: The Future of Shopping Experiences
Spotify For years, e-commerce has been built around search bars, filters, and checkout funnels. It’s efficient, measurable, and predictable. But it’s not personal. The next wave of digital shopping isn’t about more product listings or faster load times. It’s about conversation, experiences that feel intuitive, human, and guided. That’s where ChatGPT and conversational AI...
Continue readingBalancing Qualitative Insights and Quantitative Analytics in Product Redesigns
Spotify One of the most overlooked skills in modern UX isn’t Research or wireframing. It’s interpretation. Designers today sit at the intersection of two powerful forces: what users say, and what users do. Both matter. But neither tells the full story on its own. Redesigning a product based solely on analytics can make it...
Continue reading“The Future Director: Leading Design Teams When AI Designs Faster Than You.”
I’m thinking about submitting a talk for Config 2026 titled “The Future Director: Leading Design Teams When AI Designs Faster Than You.” The idea explores how design leadership changes when AI can create faster than humans. It focuses on how we move from managing output to shaping intelligence, and from approving pixels to orchestrating...
Continue readingFigma Makes: Designing the Tools That Design the Future
Spotify Figma has never just been a design tool. It’s a movement—a living example of how collaborative design, openness, and real-time creativity can reshape the very process of building digital experiences. With Figma Makes, that ethos expands from a product to a culture of creation. What “Figma Makes” Represents “Figma Makes” isn’t just a...
Continue readingUsing AI to Rethink Patient Onboarding: Making Healthcare Portals Work for Everyone
Spotify For years, healthcare portals have promised connection, clarity, and convenience. Yet for most patients, they’ve delivered the opposite: confusion, friction, and frustration. People struggle to log in, find test results, or refill prescriptions. Even those comfortable with technology often abandon the portal because it feels like work instead of care. The fix isn’t...
Continue readingJames Cameron, The Terminator, and the AI We Actually Built
Spotify When James Cameron released The Terminator in 1984, he wasn’t just telling a story about machines. He was warning us about our own ambition. A self-aware AI, “Skynet,” turns against its creators, deciding that humanity is the threat. It was terrifying and visionary. Four decades later, we’ve built real artificial intelligence. But it...
Continue readingAI and Design: Why Human Touch Still Leads the Future of UX
Spotify Every few years, design faces an existential question. “Will this new technology replace us?” It happened with Photoshop. Then Figma. Then, no-code tools. And now, it’s happening again with AI. Across the industry, designers are asking: If AI can wireframe, generate layouts, or build pages instantly, where do we fit in? The truth...
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