The Old Problem: A Chore Disguised as a Necessity Spotify Grocery shopping hasn’t truly evolved in decades. Whether you’re pushing a cart through crowded aisles or scrolling through a clunky app, the pain points pile up: Even with delivery and curbside options, new headaches appear: delivery fees, missed slots, poor substitutions. Grocery shopping remains...
Continue readingUX’ing an Old Problem Into Something New: Paying Medical Bills
Spotify Few experiences frustrate patients more than receiving a medical bill. Confusing codes, multiple statements from different providers, unclear insurance adjustments, and unexpected balances create stress that lingers long after the visit. What should be a simple transaction too often feels like deciphering a puzzle. The Old Problem: Confusion and Complexity Patients face a...
Continue readingUX’ing an Old Problem Into Something New: Airport Security
Spotify Air travel has transformed how the world connects, but one part of the journey remains universally dreaded: airport security. Long lines, unclear rules, and a sense of hurry mixed with confusion create one of the most stressful experiences in modern life. What should be a straightforward process often feels like an obstacle course....
Continue readingDesigning the Always-On AI Website: A UX Perspective
Spotify The idea of an always-on AI website is no longer science fiction. Imagine a digital space where users can speak or click interchangeably, where the site remembers context across pages, and where the experience adapts to what the user is doing in real time. Bringing this vision to life requires more than technology....
Continue readingUX’ing an Old Problem Into Something New: Public Transit
Spotify Public transit is meant to make cities more connected and accessible, yet for decades, it has carried a reputation of being unreliable, confusing, and inconvenient. The frustration of missed buses, unclear routes, and unpredictable delays creates a daily struggle for riders who depend on it every day. What should be a service of...
Continue readingUX’ing an Old Problem Into Something New: Parking
Spotify Parking has always been one of the most universal frustrations in daily life. Whether you are driving into a city, heading to work, or arriving at an event, the process of finding a spot is often stressful, time-consuming, and unfair. For decades, people have circled blocks, fought for spaces, guessed at pricing, and...
Continue readingUX’ing an Old Problem Into Something New: Prescription Refills
Spotify Managing prescriptions is one of the most repetitive and critical routines in healthcare. Yet, for decades, it has remained plagued by inefficiencies, including phone calls, pickup delays, and insurance surprises that create unnecessary stress for patients. What should be a seamless process often feels like an obstacle course, and the consequences of missed...
Continue readingUX’ing an Old Problem Into Something New: Retail Returns
Spotify Retail has always been about the thrill of discovery, finding the right product, making the purchase, and enjoying it. But when that product doesn’t fit, breaks expectations, or isn’t what you wanted, the excitement quickly fades. The return process, for decades, has been the Achilles’ heel of retail. The Old Problem: Friction and...
Continue readingUX’ing an Old Problem Into Something New: Hotel Check-In
Spotify Checking into a hotel is the start of a great experience. Yet for decades, the process has been weighed down by lines at the front desk, repetitive questions, and a stack of forms to sign before you can even put your bag down. What should feel like an arrival often feels like a...
Continue readingYachtScoring: Time for a UX Refit
Spotify YachtScoring.com is the go-to platform for managing sailing regattas in the U.S. and beyond. It’s functional, reliable, and entrenched in race committee workflows. But like many legacy systems, what it delivers in data and structure, it lacks in experience. As sailing continues to welcome new generations, casual racers, and digital-first organizers, the need...
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