Spotify When people talk about the biggest problem in UX, poor user research usually tops the list. And rightfully so—designing without understanding users is like throwing darts blindfolded. However, a close second, and arguably just as damaging, is the lack of cross-functional collaboration. Too often, UX teams work in isolation, designing experiences that look...
Continue readingThe Biggest UX Problem Today: Cognitive Overload in Digital Experiences
Spotify In an age where digital interactions dominate nearly every aspect of daily life, one of the most persistent and damaging UX problems I see is cognitive overload. Too often, users are presented with too much information, too many choices, or overly complex interfaces that require excessive mental effort to navigate. The result? Frustration,...
Continue readingUX, Design Systems, and the Many Ways They Can Be Built, Used, and Enhanced with AI & Personalization
Spotify Design systems have long been the backbone of creating scalable, consistent, and efficient digital experiences. But with the rise of AI-driven design and personalization, design systems are evolving beyond static libraries into dynamic, intelligent ecosystems that adapt to user needs in real-time. In this article, we’ll explore the different types of design systems,...
Continue readingUX vs. WordPress: Are Corporate Platforms Killing Creativity or Driving Innovation?
Spotify In today’s competitive digital landscape, billion-dollar brands must strike a delicate balance between usability, creativity, and scalability to generate leads and drive traffic. Yet, corporate environments often stifle creative freedom in favor of efficiency, compliance, and cost-cutting. Two key forces at play are User Experience (UX) design and the widespread use of WordPress...
Continue readingThe Main Points of UX Design and Its Future Direction
User Experience (UX) design is more than just making things look good—it’s about ensuring products, services, and systems are intuitive, accessible, and effective for users. As UX continues to evolve, driven by AI, data-driven personalization, and blending physical and digital experiences, it’s essential to understand the fundamentals and where we’re headed. The Core Principles...
Continue readingDesigning for the Thumb: Why More UX Designers Should Prioritize the Thumb Zone
Spotify Over the past decade, mobile screens have grown dramatically, yet our thumbs remain the same size. As a result, designing for thumb reachability is more important than ever—yet many UX designers still overlook this fundamental principle. In my work across industries, I’ve noticed a recurring issue: designers often prioritize aesthetics, business goals, or...
Continue readingApple Had a Chance to Dethrone Strava—And Blew It
I can’t believe I haven’t written about this before, but here we are. For a company that prides itself on seamless user experiences, Apple’s Activity app on the Watch is shockingly bad. And what’s even more frustrating? Apple had all the tools to dominate the fitness tracking space—yet they completely fumbled the opportunity. If...
Continue readingReimagining the Starbucks Mobile App: Reducing Wait Times, Simplifying the Menu, and Using AI for Smarter Ordering
I love coffee. Not just the caffeine kick, but the ritual, the craft, and the experience of the perfect cup. From the aroma of freshly ground beans to the first sip of a perfectly balanced espresso, coffee has always been a part of my daily rhythm. In fact, I love it so much that...
Continue readingDesign Systems at Scale: Micro-Interactions, Collaboration, Personalization, and the “One” Company Approach
Spotify Recently, I had an insightful conversation with Tom about the evolution of design systems in large companies, mainly how they function across teams, impact micro-interactions, and set the foundation for a truly unified experience. One of the key takeaways was that a strong design system isn’t just a collection of UI components—it’s a...
Continue readingDesigning UX Micro-Interactions for Healthcare, Fintech, and E-Commerce
Spotify In today’s digital landscape, user experience (UX) is no longer just about aesthetics; it’s about creating intuitive, engaging, and seamless interactions that enhance usability. Micro-interactions play a crucial role in achieving this by adding small yet powerful design elements that improve feedback, guide users through tasks, and establish trust. Whether a subtle animation...
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