The Art of UX in 2025: Where Precision Meets Personality

Spotify UX in 2025 is no longer a novelty or a nice-to-have. It’s the differentiator between products people tolerate and products people trust. But something is shifting beneath the surface. We’ve optimized usability. We’ve scaled design systems. We’ve integrated AI. We’ve embraced accessibility. And yet, the experiences we create often feel… the same. Welcome...

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Where We’re Headed and What We Must Build

Spotify We’ve had our revolutions: Graphical interfaces in the 1980s The rise of responsive web Mobile-first design Design systems and atomic components Collaborative tools like Figma, Miro, and Notion AI entering design workflows in real-time But as powerful as those were, they were tool-focused. The next great platform breakthrough in UX won’t be about...

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How ChatGPT Can Help UX Achieve Better Outcomes

Spotify In the evolving landscape of user experience (UX) design, one tool has quickly become indispensable for designers, researchers, and strategists alike: ChatGPT. While artificial intelligence (AI) has long promised to enhance efficiency and creativity, ChatGPT delivers on that promise in concrete, actionable ways. When thoughtfully integrated into the UX process, it can elevate...

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