Spotify Airbnb transformed the way we travel. It allowed people to experience cities through homes instead of hotels, turning neighborhoods into destinations and hosts into guides. But as the platform expanded, so did its complexity. Today, Airbnb feels more like a listing engine than a trusted travel companion. This UX redesign is about returning...
Continue readingRedesigning Instagram: Cutting Through the Clutter with UX
Spotify Instagram was once the poster child of mobile-first simplicity, a frictionless, visually-driven app for sharing moments and staying connected. But over time, its interface has become increasingly complex, bloated by features like Reels, Shops, Live, DMs, Threads, and algorithmically injected content. As Instagram chases retention and monetization, the user experience has begun to...
Continue readingDesigning with AI: Why UX Still Needs a Human Heart
Spotify Artificial intelligence can now draft wireframes, generate interface copy, label research transcripts, and even propose flows in seconds. But it still can’t do the one thing great UX always demands: care. Care about the individual on the other end of the screen. Care about context, consent, harm, dignity, and the long-term relationship between...
Continue readingPlayful Error Messages: Turning Frustration into Delight
Spotify Nobody wants to see an error message. Not the user. Not the designer. Not the team sweating behind the scenes. But in the world of UX, errors are inevitable. Connections fail. Pages disappear. Things break. What isn’t inevitable? How we respond to them. Enter the unsung hero of user experience: the playful error...
Continue readingUX: The Invisible Force Behind the Next Generation of Great Apps
Spotify We love to talk about the next great app. The one that changes how we communicate. How we shop. How we move through the world. How we work. But look a little closer, and you’ll see something these apps all share: A UX foundation that shapes not just screens—but expectations. Great UX isn’t...
Continue readingWhy Picking Healthcare Insurance Is One of the Worst UX Experiences on the Internet — And How It Can Be Better
Spotify In the digital design world, UX (User Experience) is about helping people accomplish their goals easily, intuitively, and enjoyably. Yet, despite decades of progress in UX design, one critical corner of the web remains notoriously painful: picking healthcare insurance. Here’s why shopping for healthcare coverage continues to be one of the worst online...
Continue readingMuscle Memory in UX: Why Familiar Patterns Drive Better Products
Spotify When you design a new app, your first instinct is to make it fresh. Unique. Different. New. But here’s a UX truth we don’t talk about enough: New isn’t always better if it breaks muscle memory. In fact, one of the fastest ways to tank onboarding and retention is to design a product...
Continue readingWhat Is Happening to UX?
Spotify User Experience (UX) used to be the heartbeat of digital innovation—a discipline rooted in empathy, research, and purposeful design. It brought the user to the center of every product decision. But lately, something feels off. Design is still happening, but it’s increasingly disconnected. Tools are flashier, titles are fancier, but the work? Often...
Continue readingHow UX Has Changed Products: From Utility to Loyalty
Spotify There was a time when product design focused almost entirely on function. Get it to work. Make it fast. Keep it stable. But over the past two decades, user experience (UX) has quietly, then loudly, reshaped the way products are conceived, built, marketed—and ultimately, loved. UX has changed the game from “Does it...
Continue readingUX Evolution: What the New Figma Features Mean for Designers
Introduction Spotify Figma’s latest feature updates mark a turning point in collaborative UX design, enabling more dynamic workflows, intelligent automation, and real-time iteration at scale. These enhancements are not just UI conveniences—they shift how product teams operate, prototype, and deliver usable solutions. 1. Variables and Modes for Scalable Design Systems Figma now supports variables...
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