Spotify Traveling should feel like an adventure, not a struggle. Yet anyone who’s tried booking a flight while juggling hotel searches, car rentals, seat selections, loyalty numbers, and weather updates knows how fragmented and frustrating the process can be. Travel apps are supposed to make things easier, but they do the opposite too often....
Continue readingHow UX Killed the Keyboard: Why BlackBerry and Nokia Lost—and Apple Took Over
Spotify At one point, BlackBerry and Nokia dominated the mobile phone market. They were synonymous with innovation, productivity, and global reach. But then something happened. Something that didn’t involve better cameras or faster processors. Something that didn’t come from hardware engineering or network speed. It was UX. Apple didn’t just release a new phone...
Continue readingHow UX Has Changed Products: From Utility to Loyalty
Spotify There was a time when product design focused almost entirely on function. Get it to work. Make it fast. Keep it stable. But over the past two decades, user experience (UX) has quietly, then loudly, reshaped the way products are conceived, built, marketed—and ultimately, loved. UX has changed the game from “Does it...
Continue readingThe Failures of UX: When Good Design Falls Short
Spotify UX is not all sunshine and rainbows; as with everything, sometimes what we do fails. We love to celebrate UX wins. The intuitive onboarding. The frictionless checkout. The delightfully unexpected microinteraction. But the truth is UX fails more often than we admit. And it doesn’t always look like a crash or a 404...
Continue readingWhen to Roll Back a UX Change That Isn’t Working
Spotify UX teams are wired to move forward—ship the new design, refine, iterate, and evolve. But sometimes, forward isn’t the right direction. Sometimes, the brave thing to do is roll back a UX change that isn’t working, even when it’s already in the wild. This isn’t failure. This is product maturity. Because knowing when...
Continue readingUX and the Button Dilemma: Where Do “Back,” “Cancel,” and “Save” Really Belong?
Spotify Designing user experiences isn’t just about color palettes, components, or typography. Sometimes, the most important decisions come down to this: Where does the button go? “Back,” “Cancel,” “Save,” “Exit.” Simple labels. Complex implications. Because the placement, hierarchy, and behavior of these buttons can make or break a user’s journey. Let’s explore why. Why...
Continue readingLooking Deeper into UX to Craft the Best Product
Spotify Great products don’t just look good. They don’t just convert. And they’re not built by checking off a list of UX deliverables. They’re built by looking deeper. Because the best user experiences aren’t skin-deep—they’re rooted in context, clarity, trust, and intuition. We’ve all seen products that were technically functional and visually polished… yet...
Continue readingDesigning the UX of Clean Tech: Voice, AI, and Empowerment at Every Level
Spotify Clean technology is no longer a siloed initiative—it’s become a strategic pillar for enterprises, municipalities, and global utilities alike. But while the hardware and data have advanced, the user experience hasn’t always caught up. As energy management tools become more intelligent and interconnected, the next frontier of innovation isn’t more dashboards—it’s making the...
Continue readingUX Evolution: What the New Figma Features Mean for Designers
Introduction Spotify Figma’s latest feature updates mark a turning point in collaborative UX design, enabling more dynamic workflows, intelligent automation, and real-time iteration at scale. These enhancements are not just UI conveniences—they shift how product teams operate, prototype, and deliver usable solutions. 1. Variables and Modes for Scalable Design Systems Figma now supports variables...
Continue readingUX Campfire: Where Broken Flows Go to Get Roasted
Spotify Let’s have some fun! Welcome to UX Camping—where we trade our laptops for lanterns but never stop redesigning the world around us. Picture this: And of course: Because even in the wilderness, friction still exists. Final Thought UX isn’t just for screens. It’s in the zipper that jams, the flashlight that defaults to...
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