Qual and Quant

In the last two years, the UX industry has changed and consolidated. We are looking at better software and analytics, multiple educational degrees, and prototyping. The multiple industries that are looking for great UX have grown as well, VUX, automotive, hospitality, banking, etc.  Nearly all projects could benefit from multiple research methods and combining...

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The Butterfly Effect

A good friend of mine and writer Dan Blank, Soccer Poet, has always said, just start writing, so, I am. These images are not new, the different is how I see them, right versus left, together it looks like a Butterfly, hence the Butterfly Effect. This is just a introduction, I am writing this as...

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Understanding Design Systems and Tokens

Simple version, Crafting Seamless Design Systems: Bridging the Gap from Figma to Code in Corporate Environments Chapter 1: Introduction to Design Systems In the dynamic realm of corporate design, the importance of cohesive and scalable design systems cannot be overstated. These systems support consistent user experiences across various platforms, fostering brand recognition and efficiency....

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Designing for stakeholders is a tricky balance

In the User Experience (UX) design world, there’s a prevailing mantra: “Design for the user.” It’s a principle that has guided countless designers in creating products prioritizing user needs, preferences, and satisfaction. However, in creating user-centric designs, it’s easy to overlook another crucial aspect: the stakeholders. Stakeholders encompass a broad range of individuals or...

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Product owners are not UX, and Vice versa

It’s common for individuals in various roles, including product owners, to believe they have user experience (UX) design expertise. This can stem from the fact that UX design principles are becoming more widely recognized and integrated into different aspects of product development. Additionally, there’s a growing emphasis on cross-functional collaboration, where team members from...

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UX design is dynamic

The field of UX design is dynamic; make no mistake, it evolves every day. Books and classes teach us a moment in time when living and being able to adapt makes you a true UX’er. Here are some key aspects of UX design that were relevant as of 2022 and could continue to shape...

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AG presents unique challenges

AR overlays digital information onto the physical world, creating a blended environment. Here are some fundamental principles and considerations when designing UX for AR: Understand the Physical Environment: User Interaction: Visual Hierarchy and Clarity: Spatial Awareness: Real-time Feedback: Personalization: User Guidance: Accessibility: Performance Optimization: Social Interaction: Privacy and Ethical Considerations: Cross-platform Consistency: Iterative Testing:...

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