Spotify Over the past decade, mobile screens have grown dramatically, yet our thumbs remain the same size. As a result, designing for thumb reachability is more important than ever—yet many UX designers still overlook this fundamental principle. In my work across industries, I’ve noticed a recurring issue: designers often prioritize aesthetics, business goals, or...
Continue readingApple Had a Chance to Dethrone Strava—And Blew It
I can’t believe I haven’t written about this before, but here we are. For a company that prides itself on seamless user experiences, Apple’s Activity app on the Watch is shockingly bad. And what’s even more frustrating? Apple had all the tools to dominate the fitness tracking space—yet they completely fumbled the opportunity. If...
Continue readingUX Meets Psychology: The Hidden Principles That Shape User Behavio
Spotify Great UX design isn’t just about aesthetics or usability—it’s about understanding human psychology. Cognitive processes, biases, and behavioral tendencies influence every click, scroll, or hesitation. The best UX researchers and designers don’t just test and iterate; they anticipate how users think, react, and decide. 1. Hick’s Law: The Paradox of Choice The more...
Continue readingReimagining the Starbucks Mobile App: Reducing Wait Times, Simplifying the Menu, and Using AI for Smarter Ordering
I love coffee. Not just the caffeine kick, but the ritual, the craft, and the experience of the perfect cup. From the aroma of freshly ground beans to the first sip of a perfectly balanced espresso, coffee has always been a part of my daily rhythm. In fact, I love it so much that...
Continue readingThe Future of Automotive UX: Universal Dashboards, AI, ML, and Smart Object Integration
Spotify As vehicles evolve from analog machines to digital ecosystems, the user experience (UX) of automotive dashboards is at a crucial turning point. The next frontier in vehicle UX design will be universal dashboards that adapt to any car, seamlessly integrating personal preferences through technologies like Unique Personal Preferences (UPP), Unique Personal Identification Numbers...
Continue readingDesign Systems at Scale: Micro-Interactions, Collaboration, Personalization, and the “One” Company Approach
Spotify Recently, I had an insightful conversation with Tom about the evolution of design systems in large companies, mainly how they function across teams, impact micro-interactions, and set the foundation for a truly unified experience. One of the key takeaways was that a strong design system isn’t just a collection of UI components—it’s a...
Continue readingDesigning UX Micro-Interactions for Healthcare, Fintech, and E-Commerce
Spotify In today’s digital landscape, user experience (UX) is no longer just about aesthetics; it’s about creating intuitive, engaging, and seamless interactions that enhance usability. Micro-interactions play a crucial role in achieving this by adding small yet powerful design elements that improve feedback, guide users through tasks, and establish trust. Whether a subtle animation...
Continue readingA New Era in Multisport Tracking: The Evolution of UX in GPS Watches and Heads-Up Displays
Spotify In multisport athletes, combining technology and performance tracking has become increasingly essential. Whether you’re cycling through mountains, running a marathon, or swimming laps, a multisport GPS watch is your ultimate companion, keeping track of your progress, stats, and performance in real-time. But as the demand for smarter, more intuitive wearables grows, so too...
Continue readingHow UX Can Create a Better Chat AI Engine
Spotify In an era where AI-driven chat engines are integral to customer service, personal assistance, and productivity tools, the user experience (UX) remains pivotal. While natural language processing (NLP) and machine learning (ML) algorithms form the backbone of these systems, UX bridges the gap between complex AI capabilities and seamless human interaction. A well-crafted...
Continue readingHow I Want to UX the World
Spotify User experience (UX) is more than designing intuitive apps, websites, and interfaces—it’s about crafting systems that improve how people interact with everything around them. From healthcare to fintech, outdoor experiences to digital platforms, my goal has always been to refine and enhance how people engage with products, services, and physical spaces. UX Beyond...
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