User experience (UX) goes far beyond what we see on our screens—it extends into our physical surroundings, from our favorite retail shops to hotel rooms worldwide. Picture stepping into a Starbucks, browsing at Gap, or checking into a Westin hotel. Each detail in these spaces leaves an impression, influencing our overall perception. During a...
Continue reading2025 UX trends and Healthcare applied
2025 is shaping up to be an innovative year for UX design, with various trends emerging to reflect the rapidly evolving technological landscape and user expectations. Here are some key UX trends to look out for: Hyper-Personalization: Voice and Multimodal Interaction: AI-Enhanced Design Tools: Sustainability and Ethical Design: Immersive Experiences with AR and VR:...
Continue readingAre we there yet: PX/UX
Proactive UX (PX) Design: Shaping the Future of User Experience In the dynamic user experience (UX) design world, staying one step ahead of user expectations is crucial. As technology evolves, a new frontier is emerging: Proactive UX (PX) design. Imagine a digital product that doesn’t just respond to what users do but anticipates their...
Continue readingReal-time content in healthcare
So imagine, just stay with me, that on the day of your appointment, you get a notification that your Doctor is running X minutes behind. A simple update like this would change everyone’s opinion about doctor visits. It’s not impossible—just a little shift in how the Doctor’s office handles visits. Real-time content in healthcare...
Continue readingRevolutionizing Automotive UX: Why Car Manufacturers Should Let Users Design Their Interfaces
In an era where personalization and user control dominate technology trends, the automotive industry is ripe for a groundbreaking shift. Imagine owning a car that not only adapts to your driving style but also reflects your personal preferences in its interface design. Car manufacturers have an unprecedented opportunity to release apps that allow users...
Continue readingHeuristic vs Holistic in healthcare
In healthcare UX, applying heuristic and holistic approaches becomes particularly critical due to the complexities involved in user interactions, high stakes of outcomes, and varied user demographics. Here’s a deeper look at how each approach can be applied within healthcare UX and how they complement each other: Heuristic Approach in Healthcare UX Holistic Approach...
Continue readingIt almost 2025 and companies still fail to understand UX
As we approach 2025, one might expect that user experience (UX) would be second nature to most companies, an ingrained practice that guides every stage of product development. Yet, here we are, still seeing headlines about the latest product flops and user frustrations. Why is it that despite having the tools, talent, and data,...
Continue readingNeuro-UX
In both healthcare and fintech, neuro-UX has transformative potential. It offers a nuanced understanding of how users engage with complex information and make critical decisions under often stressful conditions. Healthcare: Reducing Stress and Enhancing Clarity Healthcare UX presents unique challenges due to the sensitive, often high-stress environment in which users interact with healthcare platforms....
Continue readingUX in 2025 and Healthcare
In 2025, UX is poised to become even more strategic and integrated across organizations, with new developments driven by advancing technologies, user expectations, and emerging industry needs. Personalization at Scale Conversational and Multimodal Interfaces Sustainable Design Practices Immersive and Mixed Reality Experiences Design Systems for Dynamic Adaptability Ethical and Inclusive Design Touchless and Gesture-Based...
Continue readingHidden Markov Model (HMM)
First, what is Hidden Markov Model (HMM) is a statistical model that describes a system where an observable output is generated from hidden internal states through a probabilistic process. It is particularly useful for modeling sequences or time-series data where a set of observable events is probabilistically dependent on hidden states that evolve over...
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