Color in UX / Healthcare

Color in UX (User Experience) guides user behavior, establishes brand identity, and improves usability. Emotional Impact and Branding: Usability and Accessibility: Guiding Attention: Cultural Context: Psychological Associations: In healthcare UX, color is essential as it can influence patient interactions, trust, and ease of use. Here’s how color impacts UX in healthcare applications: Calming and...

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Why is the car-setting process so difficult, and how can UX fix it?

Due to various UX flaws, the car-setting process can be unnecessarily complicated. With modern vehicles packed with features, manufacturers sometimes prioritize aesthetics and technology over usability, making even simple tasks like adjusting the temperature or configuring seat positions complex. Why is the car-setting process so complicated? How can UX fix the car-setting process? The...

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I Don’t Pretend to Know About All Companies, But One Thing I Know Is UX: Why Do Companies Think They Know Better Than Product Users?

In the world of product design, one critical truth often gets lost: the user knows best. Yet, time and again, we see companies designing products and services as if they alone understand the needs of the people using them. They lean into gut instincts, executive visions, or even the latest design trends—sometimes at the...

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Representing touch gestures in interactive prototypes for Multi-touch apps

Gesture Icons & Annotations Animated Gestures Interactive Prototypes Gesture Libraries Some design tools include gesture libraries or stencils: Gesture Maps Create a map of the different gesture interactions on a screen: Haptic Feedback Representation Tools and Techniques: Implementing these gestures yourself If you’re handling the prototyping yourself, here’s a more specific approach to incorporating...

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Fixing Macy’s with UX and More

It pains me to see such an iconic store like Macy’s struggling, especially when its online experience falls so short of representing the legendary brand it once was. I have even included solutions and sxamples. Fixing Macy’s with UX improvements could involve addressing online and in-store experiences. Breaking it down Improving the Online Experience...

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Improving the UX of travel apps

Improving the user experience (UX) on existing travel apps requires addressing pain points users commonly face while enhancing usability, performance, and personalization. Here are several strategies to improve the UX of an existing travel app: Simplify Navigation Streamline the Booking Process Improve Load Times Enhance Search and Filter Options Personalization and User Profiles Improve...

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Figma in 5

I started using Figma shortly after it was introduced in 2015/16. It was a mixed bag; Sketch had a significant hold on the market, but this simple and agile tool made it hard to say no. Please move forward to today. Here is a fun, informative, and quick overview of Figma in five minutes....

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