Spotify In the digital design world, UX (User Experience) is about helping people accomplish their goals easily, intuitively, and enjoyably. Yet, despite decades of progress in UX design, one critical corner of the web remains notoriously painful: picking healthcare insurance. Here’s why shopping for healthcare coverage continues to be one of the worst online...
Continue readingMuscle Memory in UX: Why Familiar Patterns Drive Better Products
Spotify When you design a new app, your first instinct is to make it fresh. Unique. Different. New. But here’s a UX truth we don’t talk about enough: New isn’t always better if it breaks muscle memory. In fact, one of the fastest ways to tank onboarding and retention is to design a product...
Continue readingWhat Is Happening to UX?
Spotify User Experience (UX) used to be the heartbeat of digital innovation—a discipline rooted in empathy, research, and purposeful design. It brought the user to the center of every product decision. But lately, something feels off. Design is still happening, but it’s increasingly disconnected. Tools are flashier, titles are fancier, but the work? Often...
Continue readingThe UX of Travel Apps: Why the Journey Still Feels Broken
Spotify Traveling should feel like an adventure, not a struggle. Yet anyone who’s tried booking a flight while juggling hotel searches, car rentals, seat selections, loyalty numbers, and weather updates knows how fragmented and frustrating the process can be. Travel apps are supposed to make things easier, but they do the opposite too often....
Continue readingHow UX Killed the Keyboard: Why BlackBerry and Nokia Lost—and Apple Took Over
Spotify At one point, BlackBerry and Nokia dominated the mobile phone market. They were synonymous with innovation, productivity, and global reach. But then something happened. Something that didn’t involve better cameras or faster processors. Something that didn’t come from hardware engineering or network speed. It was UX. Apple didn’t just release a new phone...
Continue readingHow UX Has Changed Products: From Utility to Loyalty
Spotify There was a time when product design focused almost entirely on function. Get it to work. Make it fast. Keep it stable. But over the past two decades, user experience (UX) has quietly, then loudly, reshaped the way products are conceived, built, marketed—and ultimately, loved. UX has changed the game from “Does it...
Continue readingThe Failures of UX: When Good Design Falls Short
Spotify UX is not all sunshine and rainbows; as with everything, sometimes what we do fails. We love to celebrate UX wins. The intuitive onboarding. The frictionless checkout. The delightfully unexpected microinteraction. But the truth is UX fails more often than we admit. And it doesn’t always look like a crash or a 404...
Continue readingWhen to Roll Back a UX Change That Isn’t Working
Spotify UX teams are wired to move forward—ship the new design, refine, iterate, and evolve. But sometimes, forward isn’t the right direction. Sometimes, the brave thing to do is roll back a UX change that isn’t working, even when it’s already in the wild. This isn’t failure. This is product maturity. Because knowing when...
Continue readingUX and the Button Dilemma: Where Do “Back,” “Cancel,” and “Save” Really Belong?
Spotify Designing user experiences isn’t just about color palettes, components, or typography. Sometimes, the most important decisions come down to this: Where does the button go? “Back,” “Cancel,” “Save,” “Exit.” Simple labels. Complex implications. Because the placement, hierarchy, and behavior of these buttons can make or break a user’s journey. Let’s explore why. Why...
Continue readingLooking Deeper into UX to Craft the Best Product
Spotify Great products don’t just look good. They don’t just convert. And they’re not built by checking off a list of UX deliverables. They’re built by looking deeper. Because the best user experiences aren’t skin-deep—they’re rooted in context, clarity, trust, and intuition. We’ve all seen products that were technically functional and visually polished… yet...
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