Spotify The Target app is already better than most retail apps. It offers online shopping, in-store availability, curbside pickup, coupons (Circle deals), and even a wallet. But like many enterprise-level retail apps, it’s trying to do everything. In the process, it creates friction for users who just want to get in, get out, and...
Continue readingSynthDesign™ for Healthcare Payments
Designing Trust, Transparency, and Speed Into Every Financial Interaction Spotify The healthcare payment ecosystem is one of the most complex digital environments in the U.S., an intricate web of payers, providers, members, third-party administrators, and compliance frameworks. Platforms operating in this space must handle enormous data volumes, process-sensitive financial transactions, and deliver clarity across...
Continue readingRedesigning Instagram: Cutting Through the Clutter with UX
Spotify Instagram was once the poster child of mobile-first simplicity, a frictionless, visually-driven app for sharing moments and staying connected. But over time, its interface has become increasingly complex, bloated by features like Reels, Shops, Live, DMs, Threads, and algorithmically injected content. As Instagram chases retention and monetization, the user experience has begun to...
Continue readingRethinking Dashboards with SynthDesign™: Transforming the Most Misused UX Pattern into a Dynamic Experience
Spotify Dashboards have become the default user interface across nearly every industry, including healthcare, fintech, education, logistics, and e-commerce. But here’s the truth: most dashboards are not designed for users. They’re designed for data. They present a static, one-size-fits-all layout that often overwhelms, underperforms, and misses the mark entirely when it comes to guiding...
Continue readingTalking to Machines: Designing for Voice UX in a Visual World
Spotify For decades, the foundation of digital interaction has been visual, screens filled with buttons, dropdowns, and swipes. But as technology evolves, voice is becoming one of the most natural and powerful forms of interaction. From asking Alexa to play music to dictating a message while driving, users now expect interfaces that listen and...
Continue readingVenmo Needs a Redesign: Simplifying Social Finance for the AI Age
Spotify Venmo was once a breath of fresh air in the fintech space, breaking the mold of sterile banking apps with a colorful, social approach to peer-to-peer payments. It gamified splitting a bill, normalized emojis in finance, and turned transactions into conversations. But over time, the experience has become bloated, noisy, and, ironically, less...
Continue readingUX Designers Aren’t Going Away—They’re Evolving
This question comes up every day: Are we still UXers? My answer, we’re not just UX designers anymore. We are Digital Designers. Think about it: UX was born in a web and mobile world. But digital design now spans far beyond screens. Today’s digital designer shapes experiences across watches, kiosks, dashboards, in-car interfaces, wearables,...
Continue readingUX, Machine Learning, and Language Processing: The Future of NIL Opportunities for College Athletes
Spotify Since the NCAA lifted restrictions on Name, Image, and Likeness (NIL) compensation, college athletes have entered an unfamiliar arena, personal branding. For many, this shift is both daunting and exciting. While raw talent might get them on the field, building a marketable identity off the field takes a different skill set altogether. That’s...
Continue readingRethinking Design Tools: What Replaces Figma Is Simplicity, Speed—and Smart AI
Spotify When Figma first launched, it didn’t win users with a flood of features. It won with clarity. It wasn’t just cloud-based or collaborative, it was clean, responsive, and felt like it was designed for you. It quietly redefined the designer’s workflow, unchained teams from files and folders, and set a new bar for...
Continue readingRedesigning for Growth: How Reddit Can Broaden Its Reach Without Losing Its Core
Spotify As designers and strategists, one of the most interesting challenges we face is helping platforms evolve beyond their niche without alienating the people who built them. That starts with understanding the demographics behind the experience, who is using the product, who is not, and why. Take a look at the numbers: I zeroed...
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