Spotify AR and VR have crossed the line from hype to reality. What used to be seen as “experimental tech” is now shaping experiences in healthcare, retail, sports, travel, automotive, enterprise tools, and more. Yet too often, when it comes to UX design, teams approach AR and VR like they would a mobile app...
Continue readingVoice User Interfaces (VUIs): Designing Conversational Interfaces for Voice-Activated Devices
Spotify Voice is no longer a novelty. It is becoming an expectation. Smart speakers, in-car systems, mobile assistants, healthcare apps, enterprise tools—voice-first experiences are everywhere. Yet, the UX discipline is still catching up. Designing a Voice User Interface (VUI) differs from designing for screens. Most VUI experiences fail when designers treat them like just...
Continue readingFixing the Website and Social Presence to Drive More Leads: A UX Playbook for CIUTWA
Spotify CIUTWA is a strong brand with a powerful value proposition. It sits in a space—healthcare payments and network optimization—where clarity and trust are critical. And yet, like many complex B2B companies, its website and social presence are not driving the volume or quality of leads they should be. This is not about marketing...
Continue readingRedesigning a Social Media App to Improve User Engagement
Spotify Social media apps don’t fail because of bad content. They fail because they lose the engagement loop that keeps users coming back. You can add all the features you want—stories, reels, stickers, reactions—but engagement will flatline if your UX doesn’t support seamless interaction, meaningful connection, and a clear sense of value. I’ve redesigned...
Continue readingUX: The Invisible Force Behind the Next Generation of Great Apps
Spotify We love to talk about the next great app. The one that changes how we communicate. How we shop. How we move through the world. How we work. But look a little closer, and you’ll see something these apps all share: A UX foundation that shapes not just screens—but expectations. Great UX isn’t...
Continue readingWhy Picking Healthcare Insurance Is One of the Worst UX Experiences on the Internet — And How It Can Be Better
Spotify In the digital design world, UX (User Experience) is about helping people accomplish their goals easily, intuitively, and enjoyably. Yet, despite decades of progress in UX design, one critical corner of the web remains notoriously painful: picking healthcare insurance. Here’s why shopping for healthcare coverage continues to be one of the worst online...
Continue readingThe UX of Travel Apps: Why the Journey Still Feels Broken
Spotify Traveling should feel like an adventure, not a struggle. Yet anyone who’s tried booking a flight while juggling hotel searches, car rentals, seat selections, loyalty numbers, and weather updates knows how fragmented and frustrating the process can be. Travel apps are supposed to make things easier, but they do the opposite too often....
Continue readingHow UX Killed the Keyboard: Why BlackBerry and Nokia Lost—and Apple Took Over
Spotify At one point, BlackBerry and Nokia dominated the mobile phone market. They were synonymous with innovation, productivity, and global reach. But then something happened. Something that didn’t involve better cameras or faster processors. Something that didn’t come from hardware engineering or network speed. It was UX. Apple didn’t just release a new phone...
Continue readingHow UX Has Changed Products: From Utility to Loyalty
Spotify There was a time when product design focused almost entirely on function. Get it to work. Make it fast. Keep it stable. But over the past two decades, user experience (UX) has quietly, then loudly, reshaped the way products are conceived, built, marketed—and ultimately, loved. UX has changed the game from “Does it...
Continue readingThe Failures of UX: When Good Design Falls Short
Spotify UX is not all sunshine and rainbows; as with everything, sometimes what we do fails. We love to celebrate UX wins. The intuitive onboarding. The frictionless checkout. The delightfully unexpected microinteraction. But the truth is UX fails more often than we admit. And it doesn’t always look like a crash or a 404...
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