Spotify UX design has always been about empathy—understanding and addressing human needs intuitively, effectively, and delightfully. In 2025, however, this empathy is being supercharged by artificial intelligence (AI). With tools like ChatGPT and other AI engines reaching unprecedented levels of sophistication, the collaboration between humans and machines reshapes how products and solutions are designed....
Continue readingHow Predictive Analytics and UX Drive Innovation in Fintech
Spotify In today’s fast-paced financial technology (fintech) industry, predictive analytics and user experience (UX) design have become indispensable tools for driving customer satisfaction and business growth. Over my years of working in fintech, I’ve witnessed firsthand how the marriage of data insights and empathetic design transforms user journeys, fosters trust, and propels companies toward...
Continue readingIt’s Time to Hire the “Right” UX Person
Spotify Hiring the right UX professional is more than filling a role—it’s about shaping the future of your product, brand, and user relationships. The right candidate can turn complex challenges into intuitive solutions, drive measurable business outcomes, and elevate your organization’s competitive edge. But finding that person requires more than just a keen eye...
Continue readingMy Time with the Abbott Lingo: A UX Perspective
Spotify When Abbott released Lingo, their over-the-counter glucose monitoring device, it promised to empower individuals with an accessible way to track their glucose levels. Designed for those interested in taking proactive control of their health, the product appealed to fitness enthusiasts and individuals keeping an eye on their diabetes risk. As a UX professional,...
Continue readingWhy We Need a Better Job Search Site: A User-Centered Approach
The job search is one of the most universally frustrating experiences for job seekers and employers. Despite the proliferation of platforms promising to simplify the process, job seekers often find themselves lost in a sea of irrelevant listings, receiving automated rejections or no feedback. On the other hand, employers are overwhelmed by a flood...
Continue readingBridging the Future: How UX, ML, AI, UPP, and SUP Collaborate to Create Exceptional Product Experiences
Spotify In the rapidly evolving digital landscape, creating exceptional user experiences (UX) is no longer just making products easy to use or visually appealing. The integration of cutting-edge technologies like Machine Learning (ML), Artificial Intelligence (AI), and principles like Unique Personal Preferences (UPP) and Shared User Preferences (SUP) is reshaping how we design products...
Continue readingMaking the Hottest Fitness Tracking App, Strava, Even Better with AI, ML, and UPP
Spotify Strava, already a leader in fitness tracking, has become synonymous with high-performing athletes, casual runners, and cyclists. Its robust feature set and social appeal has carved a unique niche in the fitness app ecosystem. But as fitness technology evolves, Strava has the opportunity to harness the power of Artificial Intelligence (AI), Machine Learning...
Continue readingUX’ing a Better Chatbot: A User-Centered Approach
Spotify In today’s digital-first world, chatbots have become essential tools for businesses aiming to streamline customer interactions, provide instant support, and drive user engagement. But not all chatbots are created equal. Too often, users encounter frustrating, ineffective, or worse bots—counterproductive to their needs. So how do we UX a better chatbot? By prioritizing user...
Continue readingLooking at Different Industries to Make a Universal UX
Spotify UX is often tailored to specific industries, shaped by their unique user needs, regulatory landscapes, and cultural expectations. However, the dream of creating a universal UX that transcends industries and delivers consistent excellence offers an intriguing challenge. We must identify and adopt best practices across diverse fields to make this possible. I will...
Continue readingHow AI Turns an Image into an Animation: A Deep Dive into the Magic Behind Moving Pixels
Spotify I have been using forms of AI for over five years; it is incredible. I am not an expert, but I do know a thing or two. What scares me is people who pretend to know it; they may use it in data analysis, motion graphics, creating journey maps, IA, flows, mind maps,...
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