Spotify Healthcare is complex. But healthcare payments? That’s where things go from messy to maddening. We’re still dealing with: And behind the curtain, one or two entrenched players still dominate the space—holding onto their market share not because of innovation, but because of legacy contracts and inertia. Well, it’s time. Time to dethrone the...
Continue readingUX’s Quiet Crisis: Are We Designing for Metrics, Not People?
Spotify Everywhere you look right now, UX teams are under pressure. Pressure to boost KPIs. Pressure to reduce friction. Pressure to prove value — fast. And don’t get me wrong—outcomes matter. Good design should drive results. But lately, I’m seeing a growing, quieter crisis in the UX world: We’re starting to design for dashboards,...
Continue readingRamble #5: UX and the Space Between Actions
Spotify We spend a lot of time in UX talking about interactions: the click, the swipe, the submit. But what about the space between them? That quiet, uncertain moment between “I did something” and “something happened.” That’s where most of the anxiety lives. And yet, it’s often where the least design effort goes. What...
Continue readingWhat Craigslist Taught Us About Minimalist Design (And What We Forgot)
Spotify Before Figma files, product roadmaps, or infinite-scroll dashboards… there was Craigslist. A white background. A list of blue links. No branding. No algorithm. No clever animations. And yet? It worked. Brilliantly. As a UX leader who’s spent years navigating design systems, complex platforms, and enterprise digital transformation, I find myself thinking more and...
Continue reading“Does UX Still Help When You’re Already Behind?” A Question That Hit Home
Spotify This morning, my cousin @danydysli’s son, @thomasdysli, asked me a simple but powerful question: “Does UX still help if the project is already behind?” And honestly? That question hit me harder than I expected. Because it’s the kind of thing I hear all the time—in meetings, in Slack threads, in war rooms where...
Continue readingFigma Goes Public: What It Means for UX (and Why It’s Both Good and Risky)
Spotify When Figma filed to go public, it sent ripples through the design and business worlds. For many UX professionals, Figma has been the tool that democratized design—breaking down silos, removing friction between disciplines, and making collaboration feel less like a handoff and more like a jam session. But now, as it steps into...
Continue reading“OK” Is Not Ready for Release: Why Great UX Needs Testing, Research, and Real Users
Spotify In product development, speed is everything. The pressure to ship fast, show progress, and “get it out the door” is real. But in UX, there’s one truth that doesn’t care about your deadlines: “OK” is not good enough. It’s not launch-ready. It’s not safe. It’s not even neutral. Releasing an “OK” experience without...
Continue readingForms Are Still the Worst: Why UX Keeps Getting Them Wrong
Ramble – Issue #3 Spotify Hey, it’s Aaron. We’ve designed flying cars and AI that writes code — and yet… we still can’t get forms right. Seriously. Forms are everywhere — job apps, checkouts, patient intakes, onboarding flows — and they still feel like mini endurance events for users. Why Are Forms So Painful?...
Continue readingRamble – Issue #2
UX Debt: The Silent Killer of Good Products Spotify Hey, it’s Aaron. This week, I want to talk about something you can’t see on a roadmap or a sprint board — but it’s everywhere: UX debt. Not tech debt. UX debt. The pile of band-aid decisions, clunky workarounds, unclear labels, inconsistent patterns, skipped research,...
Continue readingWhy UX Design Is Basically Just Sailing—But With Fewer Barnacles
Spotify Have you ever designed a tangled user flow that needed its own sitemap? That’s sailing. Have you ever watched a user struggle with your navigation, yelling, “Where the hell am I supposed to click?” That’s basically yelling, “Where the hell is the wind coming from?” on a boat. UX and sailing are… the...
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