Gen Z, born between the late 1990s and early 2010s, is a diverse generation with unique values and behaviors that often defy stereotypes. While social media plays a significant role in their lives, their preferences and expectations extend far beyond superficial engagement. Key Characteristics and Behaviors Design Implications In conclusion, designing for Gen Z...
Continue readingUX biggest problem
One of the biggest problems in UX today is balancing user needs with business goals. This challenge often manifests in the following ways: Misalignment between user-centric design and business objectives Lack of cross-functional collaboration Over-reliance on data vs. qualitative insights Difficulty in keeping up with rapid technology changes Design debt and inconsistency. These issues...
Continue readingBe Better
To improve in UX, here are some actionable steps that can help refine your skills and approach: Deepen Your Understanding of Users Master Information Architecture (IA) Improve Interaction Design Data-Driven Design Stay Updated on UX Trends & Tools Collaboration & Communication Accessibility and Inclusivity Refine Your UX Leadership Since you aim for a VP...
Continue readingOver thinking UX
Overthinking in UX can manifest in several ways—overanalyzing design decisions, becoming paralyzed by too many options, or focusing too much on edge cases that may never impact the core user experience. Let’s break down some ways to combat this tendency: Prioritize the Core User Journey One of the most common traps in UX overthinking...
Continue readingUX REI
I just read an article in Fortune (https://fortune.com/2024/08/19/rei-outdoor-gear-green-vests-unionizing-losses-eric-artz/) about REI, which got me thinking about the challenges outdoor retailers face. As an outdoor enthusiast my entire life—competing in sailing, skiing, mountain biking, climbing, and even as a sponsored triathlete—I’ve seen many outdoor stores come and go. From EMS (now in bankruptcy protection) to Sports...
Continue readingValuing UX
Valuing UX (User Experience) is essential for any organization prioritizing customer satisfaction, product usability, and overall business success. Here are some key points on the value of UX: 1. Customer Satisfaction and Loyalty 2. Increased Conversion Rates 3. Reduced Development Costs 4. Competitive Advantage 5. Enhanced Brand Reputation 6. Improved Accessibility 7. Data-Driven Decision...
Continue readingButton vs. Link
Choosing between buttons and links is essential when designing user interfaces because it affects how users interact with your product. Here are some key considerations: When to Use Buttons: When to Use Links: Visual Distinction: Best Practices: Choosing between a button and a link often depends on the context and the specific action you...
Continue readingUX do’s and don’ts
UX Do’s UX Don’ts Key Takeaways...
Continue readingFirst clicks
“First clicks” in UX refer to the initial interactions a user has with a website or application after landing on it. These interactions are critical as they set the tone for the user’s experience and can determine whether they continue to engage with the product or leave. Here are some key points to consider...
Continue readingHeat maps and eye-tracking with UX design
Combining heat maps and eye tracking in UX design provides a powerful method for understanding user interactions and improving the overall user experience. Heat Maps in UX Design Heat maps visually represent data using color coding to show high and low user engagement areas. In UX design, heat maps can reveal how users interact...
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