Spotify Eighty-eight percent of organizations now use AI in at least one business function. One percent have achieved anything close to AI maturity. The gap between those two numbers is not a technology problem. It is a fluency problem, and the industry is solving it badly. The Number Nobody Wants to Lead With McKinsey’s...
Continue readingHow to Do a Competitive Analysis: There Is No Bias Today
Spotify There is no such thing as an unbiased competitive analysis, and the moment your team starts believing AI has finally solved that problem is the moment your bias becomes invisible to you. That is not a caveat. It is the entire article. The Comfortable Lie the Industry Just Told Itself For as long...
Continue readingHow I Would Redesign Epic: The Most Used Product in Healthcare and the Most Disliked
Spotify Physicians spend more time documenting care than delivering it. Epic built the system that made that true, and Epic is the only organization with the scale and the data to fix it. This is how I would approach that redesign, and why the people currently doing it are solving the wrong problem first....
Continue readingMindful Design
Spotify The product that captured your users’ attention was not designed to serve them. It was designed to capture them. And most of the designers who built it never stopped to ask the difference. Mindful design is not a philosophy. It is a correction to a thirty-year design error, and the next wave of...
Continue readingGlobal Accessibility Compliance
Spotify Your product is illegal in more countries than you think. And the countries where it is not illegal yet are drafting the law right now. Accessibility compliance is no longer a regional concern, a niche audit, or a sprint ticket you defer to next quarter. It is a global market access condition, and...
Continue readingAn In-Depth Look at Zero-UI: Getting It Right
Spotify The idea of Zero-UI is not new. Getting it right is the hard part nobody warned you about. Most teams are not building Zero-UI. They are building screen-based experiences with voice commands bolted on and calling that a screenless future. The Idea That Predates All of Us Before Zero-UI had a name, it...
Continue readingWhy Creative Leaders Bog Down the Creative Process by Having to Put Their Stamp on Everything
Spotify The most dangerous person in your design organization is not the underperformer. It is the creative director who cannot let anything leave the room without their fingerprints on it. You hired a team of thinkers and built a system that makes them wait. The Approval Architecture Nobody Talks About There is a specific...
Continue readingWhy Meetings Kill the Creative Employees
Spotify Your best designer has not had an original idea in three weeks. Your meeting schedule is the reason, and your instinct to schedule a sync about it will make the problem worse. This is not a productivity complaint. This is a talent crisis hiding inside a calendar. The Numbers You Are Choosing to...
Continue readingUX Is Like Baking Bread
Spotify Anyone can follow a recipe. Very few people can bake bread. That distinction is the entire problem with how the industry is approaching the next wave of UX, and if you think those two sentences are about baking, you are already behind. The Recipe Is Not the Craft There is a specific kind...
Continue readingThe First Sailboat Race of the Season Is Very Similar to Learning UX AI: Every Year, There Is Someone New
Spotify Every spring, someone shows up to the first race of the season absolutely certain they are ready. By the second mark, the water has already told them otherwise. That person is currently on your product team, and they just put AI on their resume. What the Water Knows That the Dock Does Not...
Continue reading