They are nimble and have built powerful products. Large companies think that starting a Slack channel, scheduling a Teams call, setting KPIs, and holding a meeting actually mean they are accomplishing something. Spotify The acquisition announcement goes out on a Tuesday. By Friday, the thing that made the small company worth buying is already...
Continue readingUX and Anthropic Academy
The Interface Is Not the Product Anymore Spotify The best UX of the next decade will not be seen. It will be felt, anticipated, and quietly handled before you ever reach for your phone. If your entire design practice still lives inside a screen, you are already behind. That is not a provocation. It...
Continue readingContinuous Inclusion
Spotify Inclusion is not a project phase. It is not a checkbox at the end of a sprint, a user testing session with five participants, or a WCAG audit before launch. It is a continuous act, and most design teams have never actually done it. The Snapshot Problem Here is how inclusion works in...
Continue readingCan We Get to Zero-UI or Is It Just Another Buzzword?
Spotify Every five years the design industry invents a new phrase, puts it on conference slides, and then quietly stops talking about it when the hard work becomes apparent. Zero-UI is either the most important design philosophy of the next decade or the most elegantly packaged way to avoid answering a genuinely difficult question....
Continue readingAI and Accessibility
Spotify Accessibility was never a feature. It was always a failure of imagination, and AI is about to make that failure impossible to ignore. Every design system that ever required a workaround, every interface that ever needed an assistive technology patch, every product that shipped with an accessibility audit as an afterthought rather than...
Continue readingYou Still Have to Know How to Design After You Build Something in AI
Spotify AI did not give you design instincts. It gave you a faster way to expose that you never had them. The prototype looks great. The thinking behind it is hollow. And everyone in the room can tell. The New Confidence Problem There is a specific kind of energy in product reviews right now...
Continue readingIt’s Time: Stop Saying You Have AI Experience Just to Get the Job. Recruiters and Companies, Stop Hiring Bad Talent.
Spotify If you put “AI-powered design experience” on your resume because you used ChatGPT to write a case study, you are part of the problem. And if you hired that person without checking, you are the other part. The industry is about to pay for this in ways nobody is ready for. The Lie...
Continue readingThis One is Personal; Finally, the Computing World Has Caught Up to Me
And I can execute ideas as fast as I can dream them. I have always had ideas. Most people call that being a dreamer. I call it ADHD, OCD, and Dyslexia. That being said, moving forward I have an outlet like never before. My brain has never moved at the speed of a keyboard....
Continue readingThe Next UX Boom Is Coming, But Not Like You Think
UX Strategy & Futures · May 2026 · 10 min read Spotify You are not behind on AI features. You are not behind on design systems, component libraries, or accessibility audits. You are behind on something far more fundamental, and by the time the rest of the industry catches up, the window for being...
Continue readingTwo UX designers walk into a ring. The one with AI wins.
Spotify This isn’t a prediction. It’s already happening. Same brief. Same deadline. Same client. One designer opens Figma and starts sketching wireframes from scratch. The other opens Figma, and also Claude, Midjourney, and a custom GPT trained on their design system. Three hours later, one has 4 screens. The other has 40, a full...
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