The job search is one of the most universally frustrating experiences for job seekers and employers. Despite the proliferation of platforms promising to simplify the process, job seekers often find themselves lost in a sea of irrelevant listings, receiving automated rejections or no feedback. On the other hand, employers are overwhelmed by a flood...
Continue readingBridging the Future: How UX, ML, AI, UPP, and SUP Collaborate to Create Exceptional Product Experiences
Spotify In the rapidly evolving digital landscape, creating exceptional user experiences (UX) is no longer just making products easy to use or visually appealing. The integration of cutting-edge technologies like Machine Learning (ML), Artificial Intelligence (AI), and principles like Unique Personal Preferences (UPP) and Shared User Preferences (SUP) is reshaping how we design products...
Continue readingMaking the Hottest Fitness Tracking App, Strava, Even Better with AI, ML, and UPP
Spotify Strava, already a leader in fitness tracking, has become synonymous with high-performing athletes, casual runners, and cyclists. Its robust feature set and social appeal has carved a unique niche in the fitness app ecosystem. But as fitness technology evolves, Strava has the opportunity to harness the power of Artificial Intelligence (AI), Machine Learning...
Continue readingUX’ing a Better Chatbot: A User-Centered Approach
Spotify In today’s digital-first world, chatbots have become essential tools for businesses aiming to streamline customer interactions, provide instant support, and drive user engagement. But not all chatbots are created equal. Too often, users encounter frustrating, ineffective, or worse bots—counterproductive to their needs. So how do we UX a better chatbot? By prioritizing user...
Continue readingLooking at Different Industries to Make a Universal UX
Spotify UX is often tailored to specific industries, shaped by their unique user needs, regulatory landscapes, and cultural expectations. However, the dream of creating a universal UX that transcends industries and delivers consistent excellence offers an intriguing challenge. We must identify and adopt best practices across diverse fields to make this possible. I will...
Continue readingHow AI Turns an Image into an Animation: A Deep Dive into the Magic Behind Moving Pixels
Spotify I have been using forms of AI for over five years; it is incredible. I am not an expert, but I do know a thing or two. What scares me is people who pretend to know it; they may use it in data analysis, motion graphics, creating journey maps, IA, flows, mind maps,...
Continue readingBecoming a UX Guinea Pig: The Path to Truly Understanding Users
To design exceptional user experiences, it takes more than just theories, wireframes, and polished interfaces. It requires diving headfirst into the world of users, walking in their shoes, and, sometimes, becoming the guinea pig yourself. Over my career, I’ve discovered that immersing myself in various experiences—whether it’s testing the latest device, stepping into a...
Continue readingUX Extending to the Entire Customer Journey: Designing Holistic Experiences
Introduction User experience (UX) design is no longer limited to digital screens and interfaces. In today’s experience-driven world, successful brands recognize that UX must extend across the entire customer journey—from the first interaction to long-term engagement. This article explores how UX designers and companies can create seamless, cohesive experiences by focusing on every touchpoint...
Continue readingAccessibility is No Longer Trendy But Non-Negotiable
In the early 2010s, accessibility in digital design and product development increased. It was often viewed as a buzzworthy trend that progressive companies could champion to showcase their commitment to inclusivity. There were award-winning campaigns, high-profile advocates, and conferences dedicated to making digital spaces more accessible. But today, accessibility has evolved far beyond trendiness....
Continue readingRedesigning the Land Rover Website: A User-Centric Approach to Elevating the Digital Experience
We have all searched for a car, spending countless hours online, configuring models, getting quotes, conducting research, and perhaps even visiting a dealership to test drive a specific model. If you are like me, you do your research, read through various threads and reviews, and create the car of your dreams, only to discover...
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