Spotify Strava, already a leader in fitness tracking, has become synonymous with high-performing athletes, casual runners, and cyclists. Its robust feature set and social appeal has carved a unique niche in the fitness app ecosystem. But as fitness technology evolves, Strava has the opportunity to harness the power of Artificial Intelligence (AI), Machine Learning...
Continue readingUX’ing a Better Chatbot: A User-Centered Approach
Spotify In today’s digital-first world, chatbots have become essential tools for businesses aiming to streamline customer interactions, provide instant support, and drive user engagement. But not all chatbots are created equal. Too often, users encounter frustrating, ineffective, or worse bots—counterproductive to their needs. So how do we UX a better chatbot? By prioritizing user...
Continue readingLooking at Different Industries to Make a Universal UX
Spotify UX is often tailored to specific industries, shaped by their unique user needs, regulatory landscapes, and cultural expectations. However, the dream of creating a universal UX that transcends industries and delivers consistent excellence offers an intriguing challenge. We must identify and adopt best practices across diverse fields to make this possible. I will...
Continue readingHow AI Turns an Image into an Animation: A Deep Dive into the Magic Behind Moving Pixels
Spotify I have been using forms of AI for over five years; it is incredible. I am not an expert, but I do know a thing or two. What scares me is people who pretend to know it; they may use it in data analysis, motion graphics, creating journey maps, IA, flows, mind maps,...
Continue readingBecoming a UX Guinea Pig: The Path to Truly Understanding Users
To design exceptional user experiences, it takes more than just theories, wireframes, and polished interfaces. It requires diving headfirst into the world of users, walking in their shoes, and, sometimes, becoming the guinea pig yourself. Over my career, I’ve discovered that immersing myself in various experiences—whether it’s testing the latest device, stepping into a...
Continue readingUX Extending to the Entire Customer Journey: Designing Holistic Experiences
Introduction User experience (UX) design is no longer limited to digital screens and interfaces. In today’s experience-driven world, successful brands recognize that UX must extend across the entire customer journey—from the first interaction to long-term engagement. This article explores how UX designers and companies can create seamless, cohesive experiences by focusing on every touchpoint...
Continue readingAccessibility is No Longer Trendy But Non-Negotiable
In the early 2010s, accessibility in digital design and product development increased. It was often viewed as a buzzworthy trend that progressive companies could champion to showcase their commitment to inclusivity. There were award-winning campaigns, high-profile advocates, and conferences dedicated to making digital spaces more accessible. But today, accessibility has evolved far beyond trendiness....
Continue readingUncovering Hidden Gems: Unique Aspects in User Experience (UX)
UX is often associated with familiar concepts like usability, accessibility, and aesthetics. But beyond these foundational pillars lie unique and sometimes overlooked aspects that can significantly enhance a product’s impact. Let’s explore some of these hidden gems in UX that can elevate designs to new heights. Microinteractions: The Unsung Heroes of UX Microinteractions are...
Continue readingThe UX Time Bomb: Why Companies Are Still Getting It Wrong in 2025
User experience (UX) has never been more critical — yet many companies are sabotaging themselves. In a world driven by AI, automation, and hyper-personalization, businesses ignore the simplest truth: Your users know better than you do. The UX Illusion Big brands talk a big game about UX. They roll out shiny interfaces, conduct usability...
Continue readingHow Dyslexia Makes a UX Designer Better
Sometimes you get a gift in life. Growing up it didn’t feel that way but as I got older, I noticed I saw things differently and for work this was a gift. In the world of UX design, where empathy, clarity, and inclusivity are essential, individuals with dyslexia possess unique qualities that make them...
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