We are all thinking about it; type your action, “I would like to know what is working and what is not with my websites,” into the Google search bar in GA4, and you will get your answer with all the graphs and metrics GA4 can provide. Google Analytics (GA) has been a cornerstone for...
Continue readingHow to Optimize a Healthcare Website to Attract Leads for Payments and Providers
In the competitive healthcare landscape, having a user-friendly website that attracts and converts leads is critical, especially when targeting two key audiences: payment providers and healthcare providers. By focusing on clear messaging, seamless navigation, and trust-building elements, healthcare organizations can turn their websites into powerful lead-generation tools. Know Your Audience Before diving into design...
Continue readingStart a UX company
Starting a UX company involves combining business strategy, design expertise, and relationship building. Let’s start Understand Your Niche Develop Your Business Model Legal and Financial Setup Build Your Portfolio Set Up Operations Attract Clients Hire and Scale Establish Credibility Stay Updated Measure Success Let’s begin by laying out a clear vision and defining the...
Continue readingUX resources to help one become better in the space
Improving your skills in UX design requires a mix of practical experience, theoretical knowledge, and engagement with the broader design community. Here are some valuable resources that can help elevate your expertise in the UX field: Books Online Courses Websites and Blogs Tools and Software Communities and Networking Podcasts and YouTube Channels Advanced Learning...
Continue readingSenior UX Leadership Contracts: The Case for CEO-Level Agreements
User Experience (UX) has moved from a peripheral enhancement to a strategic imperative in today’s fast-evolving digital landscape. Companies have recognized that their success hinges not only on the functionality of their products but also on the seamless, empathetic, and value-driven experiences these products deliver. Given the critical role that senior UX leaders play...
Continue readingBeyond the Screen: The Role of Technology and AI in Shaping Modern UX
User experience (UX) goes far beyond what we see on our screens—it extends into our physical surroundings, from our favorite retail shops to hotel rooms worldwide. Picture stepping into a Starbucks, browsing at Gap, or checking into a Westin hotel. Each detail in these spaces leaves an impression, influencing our overall perception. During a...
Continue readingAre we there yet: PX/UX
Proactive UX (PX) Design: Shaping the Future of User Experience In the dynamic user experience (UX) design world, staying one step ahead of user expectations is crucial. As technology evolves, a new frontier is emerging: Proactive UX (PX) design. Imagine a digital product that doesn’t just respond to what users do but anticipates their...
Continue readingReal-time content in healthcare
So imagine, just stay with me, that on the day of your appointment, you get a notification that your Doctor is running X minutes behind. A simple update like this would change everyone’s opinion about doctor visits. It’s not impossible—just a little shift in how the Doctor’s office handles visits. Real-time content in healthcare...
Continue readingRevolutionizing Automotive UX: Why Car Manufacturers Should Let Users Design Their Interfaces
In an era where personalization and user control dominate technology trends, the automotive industry is ripe for a groundbreaking shift. Imagine owning a car that not only adapts to your driving style but also reflects your personal preferences in its interface design. Car manufacturers have an unprecedented opportunity to release apps that allow users...
Continue readingHeuristic vs Holistic in healthcare
In healthcare UX, applying heuristic and holistic approaches becomes particularly critical due to the complexities involved in user interactions, high stakes of outcomes, and varied user demographics. Here’s a deeper look at how each approach can be applied within healthcare UX and how they complement each other: Heuristic Approach in Healthcare UX Holistic Approach...
Continue reading