I just read an article in Fortune (https://fortune.com/2024/08/19/rei-outdoor-gear-green-vests-unionizing-losses-eric-artz/) about REI, which got me thinking about the challenges outdoor retailers face. As an outdoor enthusiast my entire life—competing in sailing, skiing, mountain biking, climbing, and even as a sponsored triathlete—I’ve seen many outdoor stores come and go. From EMS (now in bankruptcy protection) to Sports...
Continue readingThe future of ecommerce
This post takes a little more thought and research but here goes. The future of e-commerce will be shaped by various emerging trends and technologies that will redefine how businesses operate and consumers shop. Here are some key developments expected to influence the future of e-commerce: Artificial Intelligence and Machine Learning Augmented Reality (AR)...
Continue readingImproving Amazon
Improving Amazon’s UX involves enhancing various aspects of its platform to make it more intuitive, efficient, and enjoyable for users. 1. Simplify Navigation Suggestions: 2. Improve Search Functionality Suggestions: 3. Enhance Product Pages Suggestions: 4. Streamline the Checkout Process Suggestions: 5. Enhance Mobile Experience Suggestions: 6. Improve Customer Support Suggestions: 7. Personalize the User...
Continue readingUX a new process for checkout
Let’s imagine a new approach to the checkout process that aims to simplify the user experience and increase conversion rates: By implementing these innovative features and design elements, you can create a checkout process that is efficient, intuitive but also engaging, and enjoyable for users, ultimately leading to higher conversion rates and customer satisfaction....
Continue readingUx’ing e-commerce
User experience (UX) in e-commerce is critical for ensuring customers have a seamless, enjoyable, and efficient experience when interacting with an online store. Here are some key aspects of UX in e-commerce: In these critical areas of UX in e-commerce, businesses can create a more engaging, efficient, and satisfying shopping experience for their customers,...
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