Spotify Your best designer has not had an original idea in three weeks. Your meeting schedule is the reason, and your instinct to schedule a sync about it will make the problem worse. This is not a productivity complaint. This is a talent crisis hiding inside a calendar. The Numbers You Are Choosing to...
Continue readingUX Is Like Baking Bread
Spotify Anyone can follow a recipe. Very few people can bake bread. That distinction is the entire problem with how the industry is approaching the next wave of UX, and if you think those two sentences are about baking, you are already behind. The Recipe Is Not the Craft There is a specific kind...
Continue readingThe First Sailboat Race of the Season Is Very Similar to Learning UX AI: Every Year, There Is Someone New
Spotify Every spring, someone shows up to the first race of the season absolutely certain they are ready. By the second mark, the water has already told them otherwise. That person is currently on your product team, and they just put AI on their resume. What the Water Knows That the Dock Does Not...
Continue readingDo You Know Why Large Companies Buy Small Ones?
They are nimble and have built powerful products. Large companies think that starting a Slack channel, scheduling a Teams call, setting KPIs, and holding a meeting actually mean they are accomplishing something. Spotify The acquisition announcement goes out on a Tuesday. By Friday, the thing that made the small company worth buying is already...
Continue readingUX and Anthropic Academy
The Interface Is Not the Product Anymore Spotify The best UX of the next decade will not be seen. It will be felt, anticipated, and quietly handled before you ever reach for your phone. If your entire design practice still lives inside a screen, you are already behind. That is not a provocation. It...
Continue reading