Spotify User Experience (UX) used to be the heartbeat of digital innovation—a discipline rooted in empathy, research, and purposeful design. It brought the user to the center of every product decision. But lately, something feels off. Design is still happening, but it’s increasingly disconnected. Tools are flashier, titles are fancier, but the work? Often...
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UX research methodologies are crucial for understanding user needs, behaviors, and motivations. 1. Qualitative Research 2. Quantitative Research 3. Usability Testing 4. Card Sorting 5. Tree Testing 6. Heuristic Evaluation 7. Competitor Analysis 8. Personas and Journey Mapping 9. Contextual Inquiry 10. Task Analysis Methodologies can be used individually or in combination, depending on...
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