Spotify Checking into a hotel is the start of a great experience. Yet for decades, the process has been weighed down by lines at the front desk, repetitive questions, and a stack of forms to sign before you can even put your bag down. What should feel like an arrival often feels like a...
Continue readingYachtScoring: Time for a UX Refit
Spotify YachtScoring.com is the go-to platform for managing sailing regattas in the U.S. and beyond. It’s functional, reliable, and entrenched in race committee workflows. But like many legacy systems, what it delivers in data and structure, it lacks in experience. As sailing continues to welcome new generations, casual racers, and digital-first organizers, the need...
Continue readingUX’ing an Old Problem Into Something New: Airplane Boarding
Spotify Flying has always promised speed and convenience, crossing continents in hours instead of days. Yet one part of the journey has remained stubbornly stuck in inefficiency: boarding the airplane. For decades, the process has looked the same. Passengers crowd the gate, airlines call groups in confusing sequences, people jostle for overhead space, and...
Continue readingUX’ing an Old Problem Into Something New: Car Buying
Spotify Few experiences generate as much collective dread as buying a car. For decades, it’s followed the same predictable cycle: browsing confusing inventories, enduring long hours at the dealership, negotiating with salespeople, and signing stacks of paperwork. It’s stressful, opaque, and often leaves customers questioning whether they made the right decision. The Old Problem...
Continue readingUX’ing an Old Problem Into Something New: Grocery Checkout
Spotify For decades, the grocery checkout has been the same. You push your cart, unload everything onto a conveyor belt, wait as items are scanned one by one, fumble with coupons or loyalty cards, then finally swipe a card or tap a phone. It’s a ritual we’ve all accepted, but one riddled with friction,...
Continue readingBuilding a Cost Transparency Tool Across Industries
Spotify In every industry, customers want to know what they are paying for before they commit. Yet, in many sectors, the real cost only becomes apparent after a transaction is underway, in the form of fees, hidden charges, or confusing invoices. A Cost Transparency Tool bridges this gap by providing transparent, personalized, and trustworthy...
Continue readingImproving the GoPro Experience: Designing for Adventure Without Friction
Spotify GoPro has long been synonymous with adventure. From mountain bikers capturing heart-pounding descents to surfers chasing the perfect wave, its cameras have become the go-to tool for thrill-seekers and storytellers. Yet even with industry-leading hardware, the GoPro experience has room to evolve. The future of action cameras lies not only in image quality...
Continue readingEmpathic AI: Designing Emotionally Intelligent Interfaces for Sensitive Contexts
Empathic AI: Designing Emotionally Intelligent Interfaces for Sensitive Contexts Spotify Why This Matters As technology becomes more integrated into our daily lives, users expect more than functional interfaces. They want products that understand them, anticipate their needs, and respond naturally when emotions are high. Empathy is no longer optional in UX design. It is...
Continue readingBuilding Blocks of Brilliance: A Detailed Guide to Creating a Design System
Spotify In the dynamic world of digital product development, consistency and efficiency are paramount. A well-crafted design system acts as the bedrock for achieving both. Think of it as a comprehensive style guide, component library, and a shared language for everyone involved in bringing a product to life. This guide will walk you through...
Continue readingA Fresh Look at UX: Why Human Intuition Still Leads in the Age of AI
Spotify Artificial intelligence is rapidly reshaping how we build and interact with digital products. From personalized recommendations to automated health insights, AI is embedded in nearly every primary industry. Yet as these systems become more sophisticated, one question rises above all others: what remains uniquely human in UX? This isn’t a story about being...
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