The goal of AI interface design is not to maximize trust. It is to earn the exact right amount of it. Building too much is as dangerous as building too little, and most teams are only measuring one of those failures. Spotify A lawyer submitted a legal brief to a federal court filled with...
Continue readingFive UX Shifts That Will Define 2027: The Trends That Are Actually Trends and the Ones That Are Not
Spotify 93 percent of designers already use generative AI daily. 62 percent of users distrust AI-generated UX recommendations. Gartner projects 40 percent of enterprise applications will embed task-specific AI agents by end of 2026. The numbers are pointing in specific directions. Here is what they are actually saying. Every year the UX industry produces...
Continue readingWhat AI Can Do and What It Cannot: The Honest Conversation the Industry Keeps Avoiding
AI is the most powerful tool the field has ever had access to. It is also the most confidently misunderstood one. Both things are true and neither one cancels the other out. Spotify Ninety-five percent of enterprise AI projects fail to deliver meaningful business value. Not half. Not most. Ninety-five percent. That number comes...
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