HEART, AARRR, and the Job Fit Industry: Why Aligning People and Metrics Builds Better Products

Spotify The best products aren’t built by accident. They’re built by teams aligned in mission, skill, and purpose. Yet, too often, companies treat hiring like filling empty chairs instead of crafting roles intentionally tied to product outcomes. Welcome to the “job fit industry,” where misalignment between people and purpose quietly erodes even the most...

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