I just read an article in Fortune (https://fortune.com/2024/08/19/rei-outdoor-gear-green-vests-unionizing-losses-eric-artz/) about REI, which got me thinking about the challenges outdoor retailers face. As an outdoor enthusiast my entire life—competing in sailing, skiing, mountain biking, climbing, and even as a sponsored triathlete—I’ve seen many outdoor stores come and go. From EMS (now in bankruptcy protection) to Sports...
Continue readingThe future of ecommerce
This post takes a little more thought and research but here goes. The future of e-commerce will be shaped by various emerging trends and technologies that will redefine how businesses operate and consumers shop. Here are some key developments expected to influence the future of e-commerce: Artificial Intelligence and Machine Learning Augmented Reality (AR)...
Continue readingUx’ing e-commerce
User experience (UX) in e-commerce is critical for ensuring customers have a seamless, enjoyable, and efficient experience when interacting with an online store. Here are some key aspects of UX in e-commerce: In these critical areas of UX in e-commerce, businesses can create a more engaging, efficient, and satisfying shopping experience for their customers,...
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