Spotify User interviews feel responsible. They feel human. They feel like “real UX.” They are also one of the most overrated tools in modern product design. This is not an argument against talking to users. It is an argument against mistaking conversation for truth. Metrics and analytics, when designed correctly, are better than user...
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I just read an article in Fortune (https://fortune.com/2024/08/19/rei-outdoor-gear-green-vests-unionizing-losses-eric-artz/) about REI, which got me thinking about the challenges outdoor retailers face. As an outdoor enthusiast my entire life—competing in sailing, skiing, mountain biking, climbing, and even as a sponsored triathlete—I’ve seen many outdoor stores come and go. From EMS (now in bankruptcy protection) to Sports...
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